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8 Product Photography Tips For Your Ecommerce Website

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The appearance of a product in a picture makes people want to buy that product. No matter what product you are selling, people’s interest in the product will always spark up if you have great pictures. This is one of the ways that top e-commerce sites like Aliexpress and Amazon are winning. If you are into eCommerce or looking for a way to spark it up and bring more leads to your product, seize the power of perfect product photography and studio photography near me by using the steps and tips we will be listing in this article below.

  1. The advantage of proper lightening

Having proper lighting when taking the photography of your product is everything. And this does not just stop in product photography but also in every context when it comes to taking the picture. And it is because perfect lighting brings out very details of a product, giving the viewer every information they need to see or know. When making use of lightening, it best to go for natural lightening. This will bring out the natural colour of the product. If you don’t have a natural lightening, go for studio lightening. It is the closest option for bringing out the product’s actual image.

  1. Using the right equipment 

It might sound irrelevant if we suggest that your ego get products for taking the photography of your products, but it’s beneficial. Suppose you intend to take pictures of your product with a mere mobile camera. In that case, it might not be helpful, or else your phone has an excellent digital sharp camera. And this is something missing in most mobile phones. To avoid blurry, clustered pictures on your listed product picture or even when download, get a good quality camera or a good phone with a quality camera. Aside from phones or cameras, you can also choose to invest in a tripod. Why is it important? It is simple because you don’t want to take pictures with shaky images.

  1. Background matters

Your image’s background matters a lot in the product listing, and you should pay quality attention to it, just like the lighting. Depending on the product you would be listing, find a background that seems adaptive to the product. It makes users have a sense of connectivity when they imagined themselves making use of the product. If you are unsure of the background to use initially, use a light or white background and see if it matches your products before changing. If you are using a room, the room’s designs you take your pictures of also matters adequately.

  1. Take more

One picture shouldn’t be the final choice for your listing. It has nothing to do with being confused about choosing, but it has everything to do with diversifying. 

From different angles, take numerous shots. In the end, you have the privileges of choosing from the list instead of setting up the studio or setting for another shoot. While taking several pictures of the products, don’t just stick to one position. Take different shots from different angles to see the one that matches; some products have better views from a certain angle, unlike the other.

  1. Edit

There is nothing bad about editing a picture for a listing. There are times when the picture’s size may seem too complex for listing, or the background may seem to mismatch, or even an object might be in the wrong place or spot in a picture. Instead of trashing an excellent image because of a silly tiny mistake or starting another photoshoot afresh, you can opt-in for editing. Good enough, there are tons of quality editing software available now on the internet that edit to make work more manageable than before and even ones suitable for e-commerce websites. You can visit the website rockshutter.com to have some lightroom presets for your editing.

  1. NEVER fake it

Since we suggest editing a picture for a specific reason, never attempt to alter the product’s core image. Doing this will in no time drag your e-commerce site into the mud as there is nothing worse than a buyer purchasing a product from your website only to realise that the product is nothing close to the image listed with it. You don’t want to have reviews like “Product and images in the picture are not the same!” flow on your site because people are good at giving reviews when they are not satisfied. So don’t go overboard on editing nor even think of photoshopping your product. This will cause your e-commerce website to fail even before it begins. Remember, it’s okay to zoom in, crop, or lighten a picture.

  1. Perfect description

A product’s product description is another central importance in e-commerce photography. When people view a product, their next action is to view the product’s description to see if it matches what they want. When writing a product description to the image you listed, never overestimate, exaggerate, or over hype what is not there. People are quick to know when something seems off in the product write-up. So write it as it should be without adding what isn’t there. If you are true to this, an interested buyer will purchase the product without feeling that it may be a scam.

  1. Image SEO

Some eCommerce owners may feel this is irrelevant, but it is crucial. With image SEO, you can easily direct the right buyers to your eCommerce website. The exciting part of Image SEO is that google users who find your product through image have greater chances of purchasing your product because they specifically look for it. Having specified that, the best practice for Google SEO is to name your image correctly according to what the product entails. Use the correct alt and proper image format. To better optimise your product, spy on your competitor to know how they optimise their images for better conversion.

Finally, before you upload your image, take out time to double-check for any mistakes. Also, run a period validation on your listed [products to ensure nothing has gone missing or how they are performing for necessary changes.

photo by Terje Sollie

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