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Casino Design Psychology: Planned to Spend – a Short Study


Casinos have been a way for people to enter themselves for a while, and they have been able to attract more and more people and bring them into the casino industry. The casino and gambling industry is growing more and more and demand for casino games and casinos in general are increasing because of the entertainment they offer to their customers.

However, all of these increase in the casino industry is not only because people are feeling attracted to the casino games and gambling and making the easy extra cash. It is all connected to a psychology that casino owners try to implement in everything that they do when they open a casino.

In this article, you will learn about how the design of a casino has a psychological effect on its patrons and compels people to want to return more and more to a casino after just a couple of visits.

Top things to consider when designing a casino:

  1. Every Casino Has a Unique Design
  2. The Narrow Placement of Each Gambling and Casino Game
  3. Make Customers Feel Like They Are a Part of Something Luxurious
  4. No Clocks and No Windows

Every Casino Has a Unique Design

You may have realized when you have visited a casino that each casino has its own specific aesthetic, design, layout, and colour coordination. However, even though most of them have their own unique style, you still feel like you have been in that place beforehand, even though it may be your first time visiting that particular casino. The reason that you feel this way is because casinos have some things that all of them follow in order to keep customers engaged and give them the best experience that they can get.

The Narrow Placement of Each Gambling and Casino Game

If you have ever been in a casino, you might have noticed that a lot of the slots and other casino games that do not involve a dealer to be present are placed really close together. It is not that casinos do not have much space to spread out their games, however, this is a psychological strategy that casino owners try to implement on their customers. Having casino games put together in a tight space gives people the idea that they have to try every game that is displayed in the casino. This psychological effect makes people spend more of their money on gambling.

Make Customers Feel Like They Are a Part of Something Luxurious

The aesthetic that casinos usually follow is to deliver their customers the feeling of being in a luxurious and grand place. This feeling will encourage them to play more and more in order to make a lot of cash, so that they will be able to have their own place with the same aesthetic. However, this psychological strategy is not good for the customers because it is a means to make customers spend more money in a casino and gamble more without considering their budgets.

No Clocks and No Windows

Almost all of the casinos that you visit, you will notice that there are no windows and no clocks displayed on any of the walls. The reason for casinos not having windows and clocks is also connected to the psychological aspect of the design that casinos use. Having no clock and window in a casino gives people the feeling that they do not need to pay attention to the time, and if it is morning or evening. This creates a psychological thinking in customers that they still have a lot of time that they can dedicate to gambling, because they will not feel that the evening is over and the sun has already risen.


To sum everything up, the designs used for a casino setting are usually similar for every casino. The reason for this is because that specific design affects people psychologically to gamble more of their money in the casino in order make some more cash. From having narrow lanes, to giving their customers the experience of being in a luxurious place, to making them forget what time it is casinos use these psychological tricks to trick their customers.

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