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Expanding your sales team is the key to growing your business this summer

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Expanding your sales team – After more than a year of uncertainty, tragedy, and heartbreak, the Public Health Agency of Canada has announced that the ongoing rollout of the coronavirus vaccine could mean a summer of easing restrictions followed by a return to normal in the autumn.

This should be cause for enormous relief among all Canadians, and a sign for Canadian business owners that a post-COVID economic boom may be just around the corner.

But to take advantage of this boom, many companies will need to find a way to scale up after a year of cuts, layoffs, and deferred decision-making. Ensuring that sales departments are functioning at full capacity will be an important part of this.

If your business is looking for ways to make the “return to normal” as profitable as possible, here are three reasons to consider using sales recruitment agencies to get your team back up to strength.

1. Sales recruiters work quickly

Given the uncertainties that currently exist around how quickly vaccinations will proceed over the summer, Canadian businesses need to be flexible and agile, able to act quickly when opportunity arises. One of the downsides of hiring processes that hinge on advertising jobs and filtering out unqualified candidates is that it can take a long time to find personnel with the right skills and experience.

Because sales recruitment agencies keep extensive databases filled with high-level data on potential hires, they can generate lists of potential candidates and start making calls right away.

Expanding your sales team – Credit: Chris Liverani Via Unsplash

2. Sales recruiters can fill a range of positions

Many Canadian companies use executive recruiting consultants to fill key positions like VP or Sales or Sales Director. But did you know that working with Toronto recruiters can help you hire for lower-level positions as well?

Sales recruiters at firms like Sales Talent Agency can use their extensive database to custom build you an entire sales department on a tight deadline, ensuring that you hit the ground running with a team that has the skill, experience, and aptitude to deliver results from day one.

3. Software tools help recruiters identify the best candidates

As any businessperson who has overseen a hiring blitz knows, a résumé and cover letter don’t always tell the full story. Sales relies on a host of soft skills and professional aptitudes, and just because a sales associate is experienced doesn’t necessarily mean they will be right for your company.

That’s why the top sales recruiting firms use specialist analytic tools to gather information not just about a salesperson’s work history, but also about their aptitude, character, and personal qualities. Working with Toronto sales recruiters will help you find people who align with your brand values and corporate culture and can make a positive contribution to your business. 

Though it is still not entirely clear what the coming months will hold, one thing is certain: the pandemic will come to an end in Canada, and businesses need to be ready for the return to normal. If you’ve held back on investing in your sales department since early 2020, now is the time to ramp back up and make sure that you are ready to grow your customer base.

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