How the Modern Fan is Using Technology in Today’s World of Sports

The technology industry has been responsible for advancement in almost every sector worldwide. Each year further innovations rise to the surface, allowing society to interact with brand new, high-tech products and services that make life easier. Whether it’s the retail business, medical field or one of countless other sectors, tech has a way of altering how things are done for the better.

Currently, the same exact innovations are becoming advantageous to sports supporters in huge ways. The manner in which fans experience sports as modern-day followers has been largely developed and transformed thanks to technology. Below we’ll take a look at how fans are leveraging 21^st century services to their benefit and enjoying the hobby they love much more in the process.

Social media applications as news sources and more

Since social media has such a big, mainstream presence in today’s world, it’s hard to imagine a time when applications like Twitter and Instagram had no existence. However, for the old-school sports fan, the benefits of social media for fandom were not realized until recently. Nowadays sports followers worldwide use these apps to stay in the loop with the teams and players they support at anytime and anyplace. In fact, the role of social media in sports fandom is truly astounding if you consider that many of the world’s league’s have millions of followers and more joining each day.

Followers also use social media to find like-minded sports fans to share content with and create community. In the past, it wasn’t possible to forge relationships with other sports fanatics across the world but nowadays it is a commonplace activity.

As championships are won and trophies are gained, this type of breaking news is often shared first on social media rather than television since it’s a faster platform. “Live” content like this is prioritized in a world where mobile users take up a large majority of the population. Other aspects of social media like product giveaways and influencers are also moving the industry towards domination. If fans can get up close and personal with their favorite players through social media, why would they go anywhere else?

Virtual betting provides convenience and accessibility

In the same way that sports news consumption has been transformed due to technology, wagering on professional athletics has also evolved entirely in the modern-day. No longer are fans required to travel any length of distance to interact with their teams through wagering. As the industry has largely digitized itself, online sportsbooks have taken over as first priority for fans. Although these sites differ in accessibility depending on location, there are currently hundreds throughout the world that offer their convenient services to a growing customer base. Nowadays users just need to research the best platform that fits their needs by reviewing detailed outlines of virtual sportsbooks. For example, the Bet365 sportsbook review gives potential customers a look at how the site works and what specific services are offered. In this way, fans can analyze pros and cons of each in order to decide on their favorite. In addition, these services are being made available on mobile devices for added accessibility across markets.

Product overviews like these are common in retail businesses or e-commerce sites, but in today’s modern environment, even sports fans are reaping the benefits of honest reviews in the wagering industry. As betting legislation continues to progress in the U.S. and abroad, it’s expected that more and more platforms like these will arrive on the scene in the coming years. In conjunction with event attendance and following breaking news, wagering on athletics is one of the biggest ways that the modern fan enjoys the sports culture. With that being said, the fact that the activity is so accessible and convenient is a complete game changer for fandoms.

Sports streaming services ensure that fans never miss an important game or matchup

On-demand streaming enhances the viewing experience

Fans are not only leveraging social media and virtual betting for better experiences, but also the ability to live stream important competitions around-the-clock from wherever they may be. Nowadays the traditional way of viewing sports games and listening to expert commentary has been traded in for something much more convenient for the modern-day fan.

This means an increase in viewership and fan engagement across the board. Just take Canada’s own Toronto Raptors NBA Finals victory for example. The professional basketball team played against the Golden State Warriors in a heated matchup in 2019, defeating the San Francisco-based franchise for their first ever Championship title. This game was watched by a record 15.9 million Canadian viewers across various platforms including TSN’s live streaming coverage and their mobile application. This was a huge audience for the program, one of the biggest in history, and recorded a monumental moment for the country’s basketball culture and fandom. It also represents the fact that technology is growing fan bases around the world and will only continue to do so in the future.

A large majority of fans use Twitter to stay up to date with breaking news in the world of sports

Connectivity equals a greater sense of community

By now it’s clear to see how the tech industry is connected to the sports sector, allowing it to evolve and transform, and giving fans the benefits of connectivity in the process. But what does this increased level of connectivity create across markets and leagues? Well, when fans are plugged in, there’s a greater chance that information will be spread and shared, growing existing sports communities and creating new ones where there was previously nothing.

All in all, there are hundreds of reasons why people love sports and engage with them every day, but technology has been able to tap into this defining factor of connection when it comes to sports culture and it has made all the difference. The sports world has been able to reach a new level of intensity and entertainment thanks to innovations like these mentioned, and fans are undoubtedly the primary beneficiaries.

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