New dive bar-scented candle sales help support local service industry
Three new candles by Miller Lite smell like your favourite local watering hole
We all know a few bar scents we would likely prefer to forget, but Miller Lite thinks some people might be missing the smells of their favourite watering holes. This is right up there with Gwyneth Paltrow’s ‘This Smells Like My Vagina candle’. However, it is somewhat true that while the world is finally starting to open back up, many are still missing the sights, sounds and smells of their favourite draught beer and watering hole. That’s why Miller Lite is releasing a limited line of candles called “Bar Smells” that capture the familiar aromas of the bars we miss. All profits for the line will go to supporting the service industry.
The limited-edition candles use the power of scent to guide the sniffer on a journey back to their favourite local bar. Every sip, cap twist, spill and sing-a-long banger will come rushing back with just one sniff.
The description for the dive bar candle says “Dive Bar evokes the joy we find in the most unexpected places, with dim lights, a faint glass clinking and the sinus-clearing sensation of a puddle that somehow exists indoors. When it comes to Dive Bars, the darker the better. Top notes of aromatic tobacco mix with familiar brew scents of fermented yeast. The experience finishes with bottom notes of musk and pine that combine to bring you back to a deep talk over a bucket of beer with lifelong friends. As you take a whiff, you can hear the musings of the “Watering Hole Sage”, who has delivered wisdom from the same stool for decades…all is right in the world.
“We know Canadians are feeling nostalgic for their favourite bars right now so we wanted to create an experience that instantly transported them back” said Joy Ghosh, Senior Brand Director, Molson Coors. “We owe so many amazing memories to our local bars and this initiative is our way of saying thank you, and we can’t wait to be back.”
The candles sell for $25 and come in three magnificently curated scents – Dive Bar (Must, Tobacco, Pine, Yeast), Game Day Bar (Salted Peanut, Jalapeno, Cracked Leather) and Beer Garden (Green Moss, Warm Pretzel, Cracked Wood, Sunburn) – so you can bring a little bit of the bar home with you, all while supporting the industry you love and miss.
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