Last month, Beertown Public House and Side Launch Brewing redefined Dry January with ‘EVERYDAY IPA,’ Canada’s first non-alcoholic IPA created through a restaurant-led collaboration.
Brewed with Equals Brewing (London, ON) and Side Launch (Collingwood, ON), the alcohol-free hazy IPA is inspired by Side Launch’s ‘ANYDAY Session IPA’ and crafted for guests who want the full craft beer experience without the alcohol.
“’EVERYDAY IPA’ is exactly what it sounds like – a beer built for everyday life,” says Jennifer Tamse, Director of Beer and Beverage at the Charcoal Group of Restaurants, the parent company that operates all Beertown Public House locations. “It’s accessible and inclusive, tapping into a real cultural shift in consumer behavior: drink less, but drink better. Made for literally every day and every occasion, we brewed ‘Everyday IPA’ to be a beer you can enjoy whenever you want.”
Juicy, aromatic and smooth on the palate, ‘EVERYDAY IPA’ is brewed with 2-row malt, malted wheat and flaked oats for a smooth, beautifully hazy body. Dry-hopped with El Dorado, Citra and Simcoe, it features citrus, peach and tropical fruit notes. A specialized yeast was used to impart fruity esters while keeping the beer under 0.5 per cent ABV – less than that of some everyday foods.
For those who still want a touch of alcohol, Side Launch’s ‘ANYDAY Session IPA’ is a similar choice for easy, social drinking. At 4.0 per cent ABV, ‘ANYDAY Session IPA’ is highly sessionable and full of flavour, making it an easy-drinking, flavour-forward choice designed for relaxed, social sipping. Together, the two beers celebrate balance, flavour and approachable drinking, showing how beer can offer an inclusive, everyday experience.
“Collaborating with Side Launch and Equals gave us the opportunity to meaningfully push the boundaries of non-alcoholic brewing,” says Tamse. “Advancements in brewing now allow non-alcoholic beers to be built with the same quality of ingredients, similarly intensive brewing processes and the same level of craftsmanship as their alcoholic counterparts. This collaboration is proof that non-alcoholic beer no longer lives in a separate category. When brewed with intention, it can deliver the same depth, balance, and drinkability as the ‘real’ thing.”
Enter to win an Après Anyday & Everyday Collingwood Getaway
Guests who enjoy either beer in January at a Beertown Public House location can enter to win an Après Anyday & Everyday Collingwood Getaway, including a one-night stay at Somewhere Inn, dinner for two, an après-ski experience at Side Launch Brewing and lift tickets to Blue Mountain. The contest runs from January 6th to February 10th.
Additionally, ‘EVERYDAY IPA’ will be available at all Beertown Public House locations through March 10th.
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