Hale Muskoka is an outdoor retreat filled with food, markets, design, arts and entertainment
TORONTO, July 23, 2025 — Cottage country is getting an exciting new addition this summer with the opening of Hale Muskoka – an innovative and design-forward culture and events destination sharing the best of Muskoka in every season. Situated on a historic five-acre farm in the charming town of Gravenhurst, visitors can savour bites from an array of food trucks, shop local artisan and farmers markets, enjoy live music and art installations, roam serene gardens and partake in diverse programming.
Inspired by the pristine natural surroundings and passionate community of artists, growers and makers, Hale Muskoka was intentionally designed for locals, cottagers and tourists seeking authentic, memorable experiences that embrace the outdoors. The thoughtful new multi-use hub will feature engaging culinary experiences, health and wellness events, food trucks and alfresco dining areas, themed farmers markets and more.
To kick off its opening onSunday, August 10, Hale Muskoka is hosting its first annual Smash & Sear: Best in Burger Competition, in partnership with Broil King and Rowe Beef. At the lively fire and feast culinary event celebrity chefs will show off their grilling skills and compete for the coveted title of “Best Smash Burger.” This year, guests will get the chance to indulge and engage with burger royalty featuring top-tier Canadian chefs including Chef Paul Boehmer, Chef Joe Friday, Chef Bradley Yip, Chef Melanie Robinson and Chef Roger Moore. Attendees will also enjoy sipping a curated selection of beverages from the region, shopping at an artisan market and listening to live tunes from local musicians. Tickets include sliders samples from all chefs, beverages and sweets – and are available to purchase online for $40.
From retail developer, community planner and local Muskoka resident Eric Abugov, Hale Muskoka is a passion project created with the intention to celebrate the local cuisine, culture and community.
A Natural Gathering Space
“We are building a natural gathering space in the heart of Muskoka to bring people together – from celebrating special occasions to discovering unique items in the markets to savouring delicious food and drinks,” said Eric Abugov, founder, Hale Muskoka. “Hale Muskoka will embody what makes this area so special. We worked in harmony with the natural surroundings to curate spaces that provide connected retail, dining and event experiences. It will become a one-of-a-kind hub that fosters community and connection, including a commitment to supporting local vendors, suppliers and local initiatives.”
A Living and Breathing Destination
“The site feels alive! I know it’s funny to say but the thrilling part is the versatility of the site – it can be reconfigured and transformed to suit any kind of event. I am really excited to see how residents, businesses and planners envision the space and bring it to life in their own way!” added Abugov.
In Summer 2026, the team will expand its offerings and open two indoor event spaces – a 1,900 square foot barn and 1,800 square foot grange. Designed with a contemporary country aesthetic, the event spaces will provide picturesque indoor and outdoor backdrops for gatherings of all sizes – from weddings to corporate events and everything in-between. The property will also be home to specially designed indoor and outdoor cooking facilities, an outdoor stage and performance areas – all accessible through naturally meandering paths dotted with art and design installations.
Hale Muskoka will also provide a range of customizable cabanas affectionately coined the ‘107’s’ for their spacious 107 square foot interiors, offering endless retail and pop-up opportunities.
“Hale Muskoka brings guests on an interconnected journey activated by greenery, wood, stone, metal and fire, providing an idyllic background for celebrating all of life’s special moments,” said Manny Neubacher, creative director, Hale Muskoka. “Hale Muskoka is poised to be a truly unique year-round destination featuring the best Ontario has to offer.”
Located two hours from Toronto, at 1160 Bethune Drive N. in Gravenhurst, Ontario, Hale Muskoka is situated right off Highway 11.
Hale Muskoka
1160 Bethune Drive N.
Gravenhurst, ON, P1P 1R1
Markets, Food Truck Alley and Alfresco Lounge, Special Events and Programming – variety of dates and times from August through October; details will be shared and updated regularly at haleoutdoors.com and @halemuskoka.
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