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Playtech Announces Ontario Entrance


Playtech has announced the launch of a new iGaming platform in the Canadian province of Ontario. This launch comes as a result of the partnership between the London-listed gaming technology supplier and NorthStar Bets. NorthStar Bet is currently positioned to become one of Ontario’s premier operators, and together the two companies plan on building a market-leading responsible gaming proposition.

Playtech’s partnership with NorthStar Bet, followed by the Ontario market launch represents another key milestone in the development of the supplier’s strategy in North America. According to the company, their ability to form key strategic partnerships with industry-leading operators around the world is an essential part of their success.

NorthStar is known for providing services that put consumers at the center of an immersive and content-driven experience. Now, that they have partnered up with Playtech they will be able to deliver an engaging and enjoyable online experience, while providing the highest level of player protection, as well. Consumers are mostly attracted to content tailored specifically to their individual preferences and interests. Now, according to NorthStar, they are uniquely positioned to offer just that thanks to Playtech’s unrivalled multichannel technology.

NorthStar Partnership

The Ontario market entrance follows an agreement from earlier this year when Playtech agreed to a new strategic partnership with Canada’s NorthStar Gaming. As per the deal, Playtech will provide its IMS platform, casino and Live Casino services to the operator, with online poker to follow later this year. In addition, the deal entailed Playtech powering NorthStar’s upcoming iGaming launch in Ontario through its IMS platform.

Before launching a multi-product offering this year, comprising online casino, live casino, sports betting, poker, and bingo products, NorthStar had to go through Ontario’s licensing process and receive all regulatory approvals.

The company thus became the exclusive Canadian partner in the media and publishing sector with Playtech, the world-leading gambling technology supplier. With Playtech’s industry-leading suite of tools, NorthStar will definitely have an unmatched edge on the market, given their proprietary content and localization.

Ontario Market

The Canadian province of Ontario officially opened its doors on April 4th and launched its legal and regulated online gambling market. Players in Ontario have gained the opportunity to bet on casino games, sporting events, and other gambling activities through online websites and smartphone apps. The Ontario market launch came after years of anticipation followed by months of hard work in order to launch a legal internet iGaming market from under its previous grey market standing. The market has opened its doors two months ago, however, it is pretty clear that Ontario is set to become one of the biggest iGaming markets in North America, as it is Canada’s most populous province. Most importantly, thanks to the official online laws implemented, the government created a safe, consumer-friendly, and commercially minded market.

The Alcohol and Gaming Commission of Ontario was chosen as a regulatory body in charge of regulating the market, as well as issuing licenses to online casino operators and suppliers. Ahead of the market opening, iGaming Ontario had already handed out multiple licenses to major iGaming industry brands, with a lot more to come. The ACGC has a set of strict rules all operators and suppliers have to follow while in the process of receiving their license approval.

About Playtech

Playtech is the gambling industry’s leading technology company founded in 1999. Its aim is to deliver business intelligence-driven gambling software, services, content, and platform technology across the industry’s most popular channels. The casino content the company offers to its customers includes casino, live casino, sports betting, virtual sports, bingo, and poker. After more than two decades in the iGaming industry, Playtech has reached a reputation of being a pioneer of omnichannel gambling technology through its integrated platform technology, Playtech ONE. The company counts multiple strategic partnerships, while also investing in the leading brands in regulated and newly regulated markets. Its technology is provided on a B2B basis to the industry’s leading retail and online operators, land-based casino groups, as well as government-sponsored entities, such as lotteries.

About NorthStar Gaming

NorthStar Gaming was born out of Canadian-based media business and trusted news organization with the aim of becoming the go-to Canadian online casino and sportsbook in 2022. The company promises to provide a unique and responsible gaming brand through partnerships with reputable and established media players in the iGaming industry. It plans on delivering exciting sports content, strong brands, and deep local roots to give it a distinct position in the newly regulated industry.

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