TORONTO, March 9, 2023 – Questrade has just announced the opening of its new Questrade Centre – a completely reimagined and reconstructed retail space designed to serve the varied financial needs of current and future customers. With a mission of helping Canadians become much more financially successful and secure, and an unwavering focus on improving customer experience, Questrade has created a new destination for customers who prefer face-to-face interactions and service. Situated on the ground floor at 5700 Yonge Street, Toronto in the North American CentreHere, clients may enjoy the company’s ever-growing list of offerings with personalized support from helpful staff, offering the breadth of their services, from account openings to account management and more.
The new location features 3,200 sq. ft. space conveniently accessed by public transit from Finch station, and merely a few minutes away from 400-series highways. Open weekdays from 9 – 5 pm, it has been intuitively designed to offer the best in personalized client service. Driven by its mission, vision, and values, the Centre allows Questrade to continuously augment its award-winning customer experience and offer yet another way to serve its clientele.



“Delivering exceptional customer experience is a key focus for us,” explained Edward Kholodenko, president and CEO of Questrade. “We are a digital-first company, but we have many customers who desire a human touch and prefer face-to-face interactions. We have reimagined and renovated our ground level space to offer an innovative, physical location where clients can get help with our products and services, learn how to use our platforms and tools, perform account management activities, and more.”
He added, “The location also has an area fashioned to host future financial learning and consumer educational opportunities through seminars, talks, and panel discussions. Ultimately, it will allow us to deliver on our mission of helping Canadians become much more financially successful and secure.”
Questrade worked with HOK – a global design, architecture, and engineering firm — to create the customer-centric destination that is modern, welcoming, and user-friendly. The design theme is rooted in the ‘Great Trail’ and cleverly punctuated throughout with references to Canadian landscapes.

Designed with features to welcome and to gather
The building exterior has prominent branding and clear glazing offering views of the interior, which features black and white tones for a sharp contrast, overlaid with warmer woods and bold colors, all built with locally sourced materials.

The reception area is home to a large 24-foot digital screen adjacent to a striking wood-slatted feature wall; an angled reception desk offers views of the entrances while prioritizing privacy for clients. Beyond is an area with a self-serve café, ample seating, cozy meeting nooks for clients to engage with service personnel, and a second giant digital screen. Another lounge-like meeting area features booths, a family meeting room, and stadium seating for financial-related seminars and customer education events. A mezzanine offers additional work and meeting spaces. The firm’s story imaginatively comes to life with a ‘history wall’ that chronicles its more than twenty years of growth and milestones, key moments, and achievements. For customers who want to get up close and personal, every part of the Questrade Centre invites interaction, with a team of service experts to assist and answer any questions.
About Questrade
Questrade, Inc. (“Questrade”) is changing the Canadian financial services industry by leveraging technology to lower fees while providing a viable alternative to traditional financial investment options, thereby allowing Canadians to Keep More of their Money. As a leader and innovator in financial services, Questrade is a trusted ally that advocates for consumers, focused on improving value. With 23 years of challenging the status quo as Canada’s leading, non-bank online brokerage, over $30 billion in assets under administration and more than 250,000 accounts opened annually, Questrade and its affiliates provide financial products and services, including securities and foreign currency investments. Questrade has been named one of Canada’s Best Managed Companies for the eleventh year in a row, achieving Platinum status. For more information visit www.questrade.com or on Facebook and Twitter @Questrade. Questrade, Inc. is a registered investment dealer, a member of the Investment Industry Regulatory Organization of Canada (IIROC) and a member of the Canadian Investor Protection Fund (CIPF). Questrade is a wholly owned subsidiary of Questrade Financial Group Inc.
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