Subaru Canada launches immersive online sales experience
MISSISSAUGA, ON, July 15, 2020 /CNW/ – Subaru Canada, Inc. (SCI) the first fully immersive, omni-channel experience that connects online customers in real-time to salespeople in a completely immersive, audio/visual consultative sales process online.
Working with RAPID RTC Live Dealer, Subaru Canada now offers customers the confidence of choice to maximize their online shopping experience. Customers can choose a preferred communication channel (chat, voice or video) to connect with a dealer.
With the addition of video, sales consultants can give live product walk-arounds anywhere in the showroom or on the lot. A screen-sharing function facilitates the entire consultative selling process online, guiding customers through a process that can include inventory sourcing, build and price, and credit applications to name a few. This digital tool can be used with any device, and can transfer in-progress conversations from desktop to mobile – bringing the showroom to life online.
“Subaru Canada is among the first to adopt this online, immersive experience,” said Joe Felstein, senior director of customer experience, Subaru Canada, Inc. “This digital tool enables an online sales process for Subaru Canada, but allows dealers to empower salespeople to build authentic relationships while communicating online. This new user experience keeps the safety and convenience of our customers top of mind.”
“RAPID RTC Live Dealer was designed exclusively to pioneer the evolving automotive retail process by connecting the online shopper and salesperson in real-time,” said Glen Demetrioff, RAPID RTC President and CEO.
“Salespeople are the most qualified to guide customers and create a positive experience – both in person and online – and if showroom traffic is low or they’re between appointments, they can use Live Dealer to engage the online shopper, with meaningful, fully immersive conversations. With the state-of-the-art integrated toolset, we can ensure our partners like Subaru – an early adopter of cutting-edge digital tools – can empower their customers with the confidence and comfort of communicating on their preferred channel,” said Demetrioff.
