Some of the best bloggers, Instagrammers, and all-round social media personalities call Toronto home. As the biggest city in Canada — and one of the largest cities in North America — Toronto provides an enormous backdrop for content creators, spoiling influencers with vibrant and multi-culture food, fashion, and entertainment scenes.
No wonder your brand wants to jumpstart your influencer marketing here. But let’s be honest — it can be challenging to find the right voice for your brand in such a diverse city like Toronto. It’s hard to make decisions when you’re spoilt for choice, after all.
Partnering with a Toronto influencer agency makes your job easier — whether you’re new to influencer marketing or an old pro. An agency can help you pinpoint the exact talent you need for your campaign, regardless of your brand’s goals.
Here’s what to look for before partnering with an influencer marketing agency in Toronto.
Local Understanding of the Scene
First of all, you need to make sure the agency in question calls Toronto home. How else will they know all the top content creators making waves in the city’s digital spaces?
Be careful while searching for agencies, as some nationwide or international companies will service Toronto without having an office in town. The best influencer agency Toronto has to offer, on the other hand, will be born and bred right here in the 6ix.
Works Exclusively with Nano Influencers
The city boasts a lush ecosystem of influencers that come in all shapes and sizes. While your knee-jerk reaction might be to hunt down the biggest names with the largest follower counts, logic begs a different strategy.
The best influencer marketing Toronto has to offer involves nano influencers. These are content creators who have fewer than 10K followers. These creators are focusing on building their own brand, so they’re eager to work with companies to establish their place on the platform.
Impressive Engagement Rates
At 10K, nano content creators nurture stronger relationships with their followers than their macro counterparts, so they can produce impressive engagement rates. They frequently blow past the usual 2–3% rates of engagement to hit 5, 10, or even 15%.
Vetted Network of Influencers
A reliable agency should have an established network of the city’s best content creators. Before a nano influencer can join this roster, they’ll undergo a rigorous vetting process to ensure they always produce quality posts. This deep dive into their work also helps an agency understand their niche to find the perfect partnerships.
White-Glove Service
Lastly, look for an agency that offers fully managed campaigns that take care of the day-to-day responsibilities of influencer marketing. This way, you’ll have a manager who takes care of the nitty-gritty details of your campaign, from finding and debriefing content creators to paying influencers and producing reports.
The Takeaway:
When launching an influencer marketing campaign in a city like Toronto, you have an exciting journey ahead of you. Make sure you start it with an established nano agency. You’ll find the best talent in the city and lock into the highest engagement for your brand.
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