Amazon Prime Day 2020 Marked the Two Biggest Days Ever for Small & Medium Businesses in Amazon’s Stores
Third-party sellers—most of which are small and medium-sized businesses—surpassed $3.5 billion in sales on Prime Day—a nearly 60% year-over-year increase, growing even more than Amazon’s retail business
SEATTLE, Oct. 15, 2020 /CNW/ – (NASDAQ: AMZN) – After holding Prime Day in India in August, Amazon just wrapped the two-day event across 19 additional countries, delivering big sales for small businesses and big savings for Prime members in Canada, and 18 other countries including the U.S., U.K., U.A.E., Turkey, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.
Amazon says they are on track to invest $18 billion this year to help small and medium-sized businesses succeed in its store, and designed this Prime Day to support small businesses even more. This Prime Day delivered the two biggest days ever for third-party sellers, nearly all of which are small and medium-sized businesses. Sellers saw record-breaking sales, surpassing $3.5 billion in total across 19 countries. In addition, Prime members around the world saved over $1.4 billion during the epic deals event, securing deep discounts and getting a jump start on their holiday shopping.
“We are thrilled that Prime Day was a record-breaking event for small and medium businesses worldwide, with sales surpassing $3.5 billion—an increase of nearly 60% from last year,” said Jeff Wilke, CEO Worldwide Consumer. “We’re also proud that Prime members saved more than $1.4 billion, and we look forward to providing more opportunities for our selling partners to grow and customers to save throughout the holiday season. I’m incredibly thankful to our employees and partners around the world who helped make Prime Day possible, especially the dedicated front-line teams in our fulfillment centers and delivery operations.”
Members shopped and found great deals across a variety of categories from small businesses to top brands, with Home, Electronics, Nutrition & Wellness, and Arts, Crafts & Sewing as some of the best-selling categories. In addition, Prime members enjoyed deep discounts, snatching-up incredible deals.
Top sellers on Amazon Prime Day
Some of the best-selling products globally include, Echo Dot, Fire TV Stick 4K with Alexa Voice Remote, iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, and Lego Star Wars Stormtrooper Helmet, among others.
Some of the top-selling deals from around the world, excluding Amazon Devices, included:
- Canada: LifeStraw Personal Water Filter, Govee LED Light Strip compatible with Alexa, All Natural Advice Anti-Aging Vitamin C Serum, Instant Pot Duo Nova, and Donut Shop Variety Box Keurig K-Cup Pods.
- United States: iRobot Roomba Robot Vacuum, MyQ Wireless & WiFi Enabled Smart Garage Door Opener, LifeStraw Personal Water Filter, Goli Apple Cider Vinegar Vitamins, and Kids Against Maturity: Card Game for Kids and Families.
- United Kingdom: Shark Upright Vacuum Cleaner, Celebrations Chocolate Bulk Box, Halloween Party Bag Fillers, Oral-B Smart 6 6000N CrossAction Electric Toothbrush.
- United Arab Emirates: Listerine Cool Mint Mouthwash, Sony Extra Bass Smartphone Headset with Mic Headphone, and Nescafe Dolce Mini Me Coffee Machine.
- Turkey: HP Laptop, Baby Turco Islak Havlu Mendil, and Familia Plus Paper Towels.
- Spain: Finish Powerball All in 1 Max Detergent, L’Oréal Paris Men Expert – 24H Hydra Energetic Daily Moisturizer, BRITA MAXTRA universal cartridge, and Oral B CrossAction Electric Toothbrush.
- Singapore: Cocolife Coconut Water, Learning Resources Sight Word Auditory Learning Game, Wolf Blass Red Label, Australia Cabernet Merlot, LEGO Classic 10698 Large Creative Brick Box.
- Netherlands: Lego Star Wars Stormtrooper Helmet, Dettol Cleaning Wipes Power & Fresh, Oral-B Pro CrossAction Electric Toothbrush.
- Mexico: Lloyd’s WiFi Smart Bulb Compatible with Alexa, iOS, Android and Google Assistant, Lysol Multipurpose Disinfectant, and TECHVIDA Automatic Water Dispenser.
- Luxembourg: Christmas Magic Yankee Candle, SanDisk Extreme microSDXC Memory Card, and Sagrotan Hand Disinfectant Gel with Aloe Vera.
- Japan: SwitchBot, Detergent Wide Hiter, and Water Bottles I Ro Ha Su.
- Italy: FIFA 21 PlayStation 4, includes PS5 upgrade, Borbone Respresso Coffee Capsules, and Protective Face Mask FFP2 by Jiandi.
- Germany and Austria: SanDisk Extreme microSDXC Memory Card (128 GB), Lavazza Coffee Beans – Caffè Crema Classico, and Tefal Jamie Oliver Pan.
- China: L’Oreal Paris Golden Age Repair Cream, Dove Creme Body Scrub, Western Digital Desktop External Hard Drive, Philips Sonicare Genuine Replacement Brush Head.
- Brazil: Positivo Wi-Fi Smart LED Light Bulb Compatible with Alexa, Faber-Castell Highlighter Pen, 6 Pastel Colors, and Lysoform Disinfectant.
- Belgium: SanDisk Extreme microSDXC UHS-I Memory card 128 GB, Sagrotan Hand Disinfectant Gel with Aloe Vera, and Samsung Internal SSD.
- Australia: Philips Hue Smart Lighting, Skin Care from WELEDA, and Palmolive.
Amazon Devices
Members also took advantage of incredible savings on Amazon Devices throughout Prime Day.
- Echo Dot was the most popular item purchased on Prime Day globally.
- Companies building devices with Alexa built-in had a record Prime Day with Bose QuietComfort 35 (Series II) Wireless Headphones and Fitbit Versa 2 Health and Fitness Smartwatch being some of the most popular items during the Prime Day event.
- Customers purchased millions of Alexa compatible devices during the Prime Day event.
- Customers purchased even more Fire TV Edition Smart TVs than during previous Prime Day events, buying a record-setting number of FTVE TVs from brands including Toshiba and Insignia.
Amazon announced just last month that it is creating an additional 100,000 regular full-time and part-time jobs in its fulfillment and logistics network throughout the U.S. and Canada. With more than 150 new process improvements and safety measures implemented by Amazon over the last several months, hundreds of thousands of employees across Amazon’s network are working to ensure fast and efficient delivery for customers throughout Prime Day, the rest of the year, and beyond.
