Twitter or “X” as it is now known, has proven its worth as a powerful tool for developing brand awareness, engaging with customers, and converting leads to sales. Crucially this is achieved with little impact on your finances. In addition, where traditional marketing avenues including TV, radio, and printed publication advertisements, enabled you to speak to your audience, you will now thrive by engaging with them on this networking service.
Now, your audience is global. With all of this in mind, it is a no-brainer for the business owner and their marketing team, especially with many tools available like Twitter auto follow. If you feel confident that your current skillset will complement navigating Twitter to achieve business outcomes, here are some related tips. Outsource to experts, where needs must.
1. Always post visuals
Albeit Twitter “X” initially earned its renowned status via short, typed tweets, most users now include visuals.
Relevant and informative text will blend effectively with your image. Perhaps ask a question that regularly encourages engagement. Whatever you determine is best, keep it short and uncluttered in terms of fonts and backgrounds, as life moves at a rapid pace and time is limited. Exercise your creativity by branding your graphic. Add your logo or website address onto your images, which draws attention to your brand, negates the possibility of others using your image, and enhances a consistent aesthetic. Include visuals that inspire, engage, and are humorous, which followers are likely to retweet.
2. Always interact
“X” users read posts, join conversations, and follow others. You should too. This means not only interacting with your followers via your account but widening the net so that your catch is bigger. Follow others in a similar industry and engage with their posts that resonate. Follow a cross-section of your followers, which includes some of the old, new, active, and inactive and you’re likely to learn something more about what your target market needs. Follow key industry influencers, which may inform your decision about contracting with them or another. Follow and interact. It’s the latter that will make you visible and entice users to your account.
3. Hashtags
Without hashtags, finding your business may feel like the proverbial needle in a haystack for most Twitter users. Without knowledge of your business name, you need to make use of brand awareness tools on the platform, so that you can be discovered. An excellent option is using hashtags. Simply, each hashtag is a word or phrase which is typed after the symbol #, with no spaces. Each hashtag must relate to some aspect of your type of business. While you are permitted to use many more, best practices suggest 2 per tweet only. Twitter then ensures the placement of your post within an online virtual catalogue of the specific hashtag topic. Now, a prospect looking for a product that you provide can find the product and your business in the related catalogue.
4. Keep tweeting
The content and tone of your short 280-character length tweets are crucial. Being consistent in posting may be more important, as the adage “out of sight, out of mind”, remains a fact. A thoughtful content calendar, planned in advance, should keep you on track and your followers looking out for your regular value and learning.
5. Twitter “X” threads
It may happen that the character limitation per tweet doesn’t enable you to share most effectively what is noteworthy or a niche with your followers. On “Twitter”X”, a thread connects your series of Tweets, to expand this single conversation. Everyone has access to this facility and the series can be no longer than 25 tweets.
Today, 192 million people use Twitter. That being said, it remains a major OG on the social media block. You’re giving yourself a greater chance of success if you utilize its platform and do so deliberately and consistently.
Lead Photo by Claudio Schwarz on Unsplash
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