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Cashmere brings local youth onto the court at the National Bank Open presented by Rogers

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TORONTO, July 31, 2024 /CNW/ – Canada’s bestselling bathroom tissue brand, Cashmere, is serving up tennis clinics for the second consecutive year in partnership with Tennis Canada during the 2024 National Bank Open presented by Rogers. The clinics will bring together kids who have never held a tennis racket before and pair them with tennis pros, aiming to inspire the next generation of tennis players and opening doors for youth who might not otherwise have the opportunity to attend a tennis clinic, or even try the sport.

Kruger Products, Canada’s leading tissue manufacturer, is hosting the “Cashmere Youth Tennis Clinic” in both Toronto and Montreal on August 5th. In partnership with Tennis Canada, the clinics will provide over 120 youth with the unique opportunity to participate in the game with professional coaching, instilling invaluable lessons of sportsmanship, discipline, and perseverance.

“As a partner of Tennis Canada for over 10 years, Kruger Products hopes the Cashmere Tennis Clinics will help introduce the sport to youth and foster the next generation’s love of tennis,” said Susan Irving, CMO of Kruger Products. “Our mission is to make everyday life more comfortable for Canadians, which includes giving every kid access to opportunities that allow them to discover new skills and passions.”

Two tennis pros at each clinic

Each clinic will feature two professional tennis players—one former pro and one current pro—guiding a group of youth through tennis lessons and drills. In Toronto, the clinic will be supported by professional tennis player and 2023 Billie Jean King Cup champion Rebecca Marino, and former tennis player and current tournament director of the National Bank Open in Toronto, Karl Hale. In Montreal, participants will get the opportunity to meet professional tennis player and 2022 Davis Cup champion Gabriel Diallo, and former tennis player and current tournament director of the National Bank Open in Montreal, Valérie Tétreault.

Cashmere, a national gold partner of the National Bank Open, recognizes the importance of supporting local initiatives and giving back to the community. To support this commitment, they are working directly with local organizations to register participants for both the Toronto and Montreal activations.

“We’re proud to be partnering with Cashmere on the tennis clinics at the National Bank Open presented by Rogers in Toronto and Montreal for the second year in a row as part of our shared commitment to tennis development,” said Gavin Ziv, Chief Executive Officer of Tennis Canada. “Canadian communities have been home for some incredible tennis talent and we’re excited to offer the next generation the chance to learn and be inspired by some of the best.”

Branded women’s bathrooms

In addition to the tennis clinics, Cashmere will be present at the tournament via branded women’s bathrooms in Toronto, as well as providing spectators with coupons and samples of Scotties, Canada’s #1 facial tissue, in both cities. The brand will also be present with an activation in the Promenade du sportif in Montreal where attendees will be able to take a photo with a tennis-themed background bringing them right onto the court, enter a contest to win a year’s supply of Kruger Products, and receive Scotties facial tissue samples and coupons.

For more information about Cashmere bathroom tissue, please visit here.

Other articles from totimes.ca – otttimes.ca – mtltimes.ca

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