The Coca‑Cola Company opens pop-up Replay Arcade in Toronto

It’s all part of their launch of 100% Recycled Plastic Bottles* Across Canada

Next weekend, from November 10 to November 12, 2023 the Coca-Cola Company will be bringing a pop-up arcade to Stackt Market Toronto called The Replay Arcade to celebrate its transition of 500mL bottles to 100% recycled plastic*.

Much like how recycling gives plastic an opportunity to be remade and reused, The Replay Arcade will accept empty plastic beverage bottles and exchange them for “multiple lives” to play in the arcade.

100% Recycled Plastic Bottles

All 500-mL sparkling beverages bottles sold by The Coca‑Cola Company in Canada will be made with 100% recycled plastic* (*excluding caps and labels) by early 2024. The company is the first to launch multiple sparkling beverages in 100% recycled plastic bottles* across Canada.

Coca‑Cola Canada is celebrating the announcement—which follows last year’s nationwide rollout of DASANI bottles made from 100% recycled plastic*—with a pop-up experiential activation in Toronto called The Replay Arcade.  

Exchange an empty plastic beverage bottle for 12 game tokens

Guests who bring in an empty plastic beverage bottle (all brands and sizes are welcome) to be recycled will receive 12 game tokens and a Coca‑Cola beverage in a 100% recycled plastic bottle*. The Replay Arcade, which will be located at Stackt Market at 28 Bathurst Street, will be open Nov. 10-12 from noon until 8 p.m. Entry is free, and no tickets or reservations are required.

“This means that no virgin PET plastic will be used for our sparkling 500mL bottles under normal circumstances going forward in Canada,” said Kurt Ritter, Vice President & General Manager, Sustainability, Coca‑Cola North America. “We hope that transitioning our 500mL sparkling portfolio to 100% recycled plastic will increase the amount of high-quality, food-grade, recycled plastic available in Canada and, ultimately, enable us to offer more of our brands in this sustainable format.”

Bottles made with 100% recycled plastic* create and sustain a circular economy for plastic packaging. Once the material (PET) is recycled, it is cleaned, sorted and ground into small flakes that become raw material for more new bottles. To build awareness and encourage consumers to continue recycling bottles, all 100% recycled plastic bottles* will feature “Recycle Me Again” messaging.

World Without Waste

The shift supports The Coca‑Cola Company’s World Without Waste goals to use at least 50% recycled content in its packaging by 2030, and to reduce use of virgin plastic. It’s projected to save 7.6 million pounds of new plastic in 2024 alone, as well as reduce nearly 7,000 metric tons of CO₂ emissions annually, which is the equivalent of taking nearly 1,500 cars off the road for one year.   

“We’re proud to partner with The Coca‑Cola Company on our transition to 100% recycled plastic bottles across Canada,” said Todd Parsons, CEO, of Coca‑Cola Canada Bottling Limited. “We’re on a journey to be the leading beverage partner in Canada, and one of the ways we’re doing that is by earning our social license to operate by driving a circular economy for our packaging. Every one of these 100% recycled plastic bottles represents meaningful progress on that journey.”

The new 100% recycled plastic bottles* will be produced by Coke Canada Bottling at its Brampton, O.N., Calgary, A.B., Lachine, Q.C., and Richmond, B.C., manufacturing facilities. The independent, family-owned bottler employs 6,000 diverse employees who proudly make, distribute, merchandise and sell the most-loved beverages Canadians enjoy.

*Excludes cap and label

Just the Details

• Event Name: The Replay Arcade by The Coca-Cola Company
• Event Description:  
  • The Coca-Cola Company is bringing a pop-up arcade in Toronto called The Replay Arcade to celebrate its transition of 500mL bottles to 100% recycled plastic* to show Canadians how one recycled bottle can go on to live many more lives.
  • Guests are encouraged to bring in an empty plastic beverage bottle to be recycled. In exchange for one plastic beverage bottle, guests will be given “multiple lives” to play in the arcade.  
  • Those who play will be given a free, ice-cold Coca-Cola beverage served in a bottle made from 100% recycled plastic* to elevate and uplift their enjoyment as they play.
• Location: Stackt Market, 28 Bathurst St, Toronto, ON M5V 0C6
• Date: November 10 to November 12, 2023
• Time: 12:00 PM to 8:00 PM
• Website: https://www.coca-colacompany.com/media-center/coca-cola-launches-100-rpet-bottles-across-canada
• Admission: Free + Public
  • Guests are encouraged to bring an empty plastic bottle to play the arcade games

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