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Bummer Summer? Over half of Canadians don’t see joy in a staycation

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TORONTO, June 8, 2021 – Hipcamp, the world’s largest provider of outdoor stays, is on a mission to save summer and get Canadians reacquainted with the great outdoors. As part of this week’s Canadian launch the company surveyed 1,000 Canadians to create a clear picture of camping opportunities and attitudes from coast to coast.

  • Canadians may be compromising joy this summer – Nervous Canadians believe that a staycation (42%) is the most realistic vacation plan this summer, but 51.5% admit that they don’t think a staycation can ‘bring them joy’ this summer.
  • Canadians (really) need a vacation – A significant number of Canadians (18.6%) say they haven’t had a ‘legit’ vacation for at least two years. Even more distressing, 18.5% say they can’t even remember the last time they had a vacation.
  • Women are counting on camping – Over half of Canadian women (54.8%) think camping or glamping is the most realistic vacation plan this summer; however, only 32.1% of women say they’ve already booked a camping or glamping vacation. By contrast, 67.9% of men say that they have already booked camping or glamping for a vacation this summer.
Bummer Summer? Over Half of Canadians Don’t See Joy in a Staycation. Hipcamp’s 2021 State of Camping Survey spotlights Canada’s most viable summer vacay. Photo credit: Hipcamp (CNW Group/Hipcamp)

Other interesting Canadian camping findings:

  • Isn’t it romantic (to camp) – Nearly a third (30.6%) of Canadians would most like to go camping with their romantic partners, while 12.8% would like to camp with their dog or cat.
  • It might be even more romantic to camp with Shania Twain – Asked who they’d most like to wake up next to in a tent, 35.8% of Canadians said Shania Twain, followed by Sandra Oh (12.7%), Celine Dion (12.3%), Justin Trudeau (12.1%) and Justin Bieber (10.0%). Dan Levy (9.0%) and Drake (8.0%) rounded out the bottom two choices.
  • Canadian men want to camp to ‘get away from it all’ (meaning their family) – A lot more Canadian men (60%) said they would go camping ‘to escape their kids’ vs. only 40% of women.
    • Fully 63.6% of men said they want to escape their parents, and 57% want to escape their siblings.

Hipcamp and COVID-19

To comply with provincial travel restrictions, Hipcamp says they offer full credit for any cancellations related to COVID-19 lockdowns. The company is also discouraging international travel at this time.

Hipcamp has also implemented COVID-19 safety guidelines to ensure hosts, campers, and local communities are protected and recreating responsibly. These guidelines include encouragement to practice social distancing, travel in small groups, and book zero contact stays. Hipcamp also requires hosts to abide by vigorous cleaning and disinfecting protocols.

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