Catherine O’Hara and Annie Murphy deliver Hudson’s Bay’s Call To Joy For The Holidays

The highly anticipated Holiday campaign debuts as the Holiday Hub launches on thebay.com 

TORONTO, ON., — With a little help from some friends, 2020 Emmy Award winners and stars of Schitt’s Creek Catherine O’Hara and Annie Murphy, Hudson’s Bay is rallying all Canadians to embrace the festive spirit of devoted Holiday enthusiasts, in its 2020 Holiday Campaign ‘A Call to Joy.’

This year, the Holidays may feel a little different. But now more than ever, Hudson’s Bay believes in celebrating the moments that bring us all together. From the Holiday Traditionalists, Festive Flaunters and Merry Modernistas to Holiday Hibernators and the Yuletide Uniters, let’s all celebrate in ways that bring joy and happiness this season.

“Growing up with my big family in Toronto, I was excited every year to see the beautiful holiday window display at Hudson’s Bay. I was also thrilled knowing my Mom and Dad would be buying our Christmas presents there! So I’m very happy to join this festive campaign celebrating Canadians and our colourful holiday season,” says Catherine O’Hara.

“The magic of the holiday season is spreading joy and that’s what Hudson’s Bay’s campaign ‘A Call to Joy’ is celebrating,” says Annie Murphy. “For me, that joy is sobbing through ‘It’s A Wonderful Life’ in front of the family Christmas tree.”

“We know that Canadians need some optimism and joy as we head into the holiday season,” says Meghan Nameth, Chief Marketing Officer, Hudson’s Bay. “We took the time to understand the customer mindset – what they are prioritizing, what they are craving, and what matters most to them. Our hope is that having two Canadian fan favourites deliver some lighthearted humour, paired with the nostalgia of our windows and meaningful gift ideas will help to make this holiday season shine brighter.”

The :15, :30 and :60 second ‘A Call to Joy’ holiday spot is now viewable on all digital Hudson’s Bay platforms and during primetime television.