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Raptors President Masai Ujiri and Harry Rosen team up for humanity


2.0 capsule collaboration is inspired by values of diversity, inclusion and community partnership

TORONTO, ON, Nov. 5, 2021 – Harry Rosen and Toronto Raptors Vice-Chairman and President and Giants of Africa Founder Masai Ujiri present the Humanity capsule collection in its second consecutive year. Building on the #ThatsHumanity movement that Ujiri launched in 2020, the 10-piece athleisure curation is inspired by values of diversity, inclusion and community partnership.

The 2.0 capsule collaboration is between business leader and philanthropist Masai Ujiri and celebrated Canadian luxury designer Patrick Assaraf, in partnership with Canada’s premier menswear retailer Harry Rosen.

That’s Humanity Manifesto:

“I want to see the world as we did on the first day, a blank slate. Absent of the things that divide us. We must relearn what it is to be human. No limits. Full of possibilities. A world that dreams big no matter who we are or where we are from. A place that allows us to use some of the things that we have all been given. That’s the essence of HUMANITY.”
– Masai Ujiri 

“The #ThatsHumanity movement is meant to challenge all of us to seek out and embrace the things that make us human,” said Ujiri. “Inspired by Nelson Mandela’s fight for equality for all people, it is expressed through stories, shared experiences and art—all of which is represented here in the beauty of fashion.”

A key component of the 2021 Humanity capsule project will be a donation to community partner Water First Education & Training Inc. Founded in 2009 to bring drinking water resources to rural schools in Uganda, Water First began working in Canada in 2012. The Water First Internship Program supports young Indigenous interns to become certified water treatment plant operators within 15 months—with 90% of the pilot Internship graduates employed or pursuing further education within weeks of completion.

“Absolutely everyone should have sustainable access to safe, clean water,” said John Millar, Executive Director and Founder of Water First. “This support from Harry Rosen and Masai is a critical investment in Indigenous youth and communities that will help solve water challenges independently, and in the long-term. We are inspired to have new friends from diverse walks of life join us in making a meaningful impact together.”

The 10-piece athleisure collection is comprised of various hoodies including a tie-dye fleece option with matching sweatpants, an assortment of logo print T-shirts and a full-zip Humanity logo merino sweater. It will be available in time for the holiday season exclusively at Harry Rosen in early December, in-store and online. The capsule items will join shelves that also feature lines from new BIPOC designers Bohten and Aller Retour.

“We are thrilled to partner with Masai, Patrick and Water First for this next generation of #ThatsHumanity,” said Larry Rosen, CEO of Harry Rosen. “It is a priority for us to raise funds for charity, support local communities and remind the world that there’s more that unites us than divides us.”

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