We Are Canadian: Joe Canada from the ‘I Am Canadian’ beer ad returns with patriotic video

Complete transcription to learn and memorize

TORONTO, March 6, 2025 – Jeff Douglas, also known as Joe Canada of Truro, Nova Scotia has remade the iconic ‘I Am Canadian’ beer commercial concept with help from a group of friends. The new patriotic video, ‘We Are Canadian” comes on the 25th anniversary of the iconic Molson Canadian commercial and serves as a reaction to these dark economic times in Canada-U.S. relations and reinforces what it means to be Canadian.

Here is the We Are Canadian video followed by the complete transcription for all of those Canadians out there who want to memorize and recite it at there next event!

Here is the complete transcript of Joe Canada’s “We Are Canadian” speech!

Hey, I know it’s in our nature to cut a guy some slack, give him the benefit of the doubt, like maybe he was confused or just joking or just maybe really needed a double-double.

But this isn’t that guy. These aren’t those people and those are not the Rockies.

They make a lot of mistakes. They mistake our modesty. for meekness, our kindness, for consent, our nation for another star on their flag, and our love of a hot cheesy poutine with their love of a hot cheesy Putin.

They think they can bully us, threaten us, and push us around, but they do not know us.

That artificially drawn line they keep talking about is not artificial, and it’s not on a map. It’s right here.

This is the land that Terry ran, the land that Gord sang about.

This is the birthplace of peanut butter and ketchup chips and yoga pads.

It is the land of universal health care and the bench clearing brawl, of innovation and optimism and getting ‘er done.

This is the land of the peacekeeper and the Shawinigan handshake.

Are we perfect? No, but we are not. not the 51st anything.

We are the first to unite in a crisis, the first to build bridges, not walls, and the first to stand on guard for thee.

My name is Jeff, and we are Canadian! Thank you. 

by Terry Lankstead

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