Winnipeg’s Crash Test Dummies just released a new single, “Sacred Alphabet”
Multi-Platinum Grammy Nominated Canadian Alt Folk-Rock Band Returns With Brand New Single
TORONTO, March 29, 2023 – With one of the most recognizable lead voices in Canadian music, alternative-rock band Crash Test Dummies are a three-time Grammy Award nominated and JUNO Award-winning group, who soared to the top of the worldwide charts in the early 90’s with hits “Mmm, Mmm, Mmm, Mmm” and “Superman’s Song.” The band has a whopping 1.3 million monthly listeners on Spotify alone, and have just released a brand new, awe-inspiring, philosophy filled ballad that exudes the classic Crash Test Dummies sound, “Sacred Alphabet”, on Friday, March 10 2023.
The new single follows their successful 25th anniversary tour across North America for “God Shuffled His Feet”, their 3x Grammy Award nominated album that reached #4 on the US Top 100 Charts.
The new single
Their new single,“Sacred Alphabet” is about the beginning of time, gently musing about what wasn’t. With the intentionally sparing use of instruments, the song highlights the unmistakable voice of Brad Roberts and choral harmonies of Ellen Reid.
Backed by a simple piano melody where Roberts both delicately and hauntingly describes an untainted world before existence, “Sacred Alphabet” slowly grows to feature a stirring yet sparse drum beat, longing cello performance, and affecting atmospheric sounds that blend together to colour the song into an awe-inspiring ballad. Drawing inspiration from the idea of why there is something and not nothing, Roberts’ turned to a passage from 18th century writer Alexander Pope, whose line “‘Tis not enough no harshness gives offense, the sound must seem an echo to the sense” inspired the lyric, “No subject, object, verb or tense; sound had not been enslaved to sense.” Gripping, dramatic, and unique, “Sacred Alphabet” honours the classic Crash Test Dummies sound their fans know and love, and will be sure to delight their loyal followers and new fans alike!
The single cover and video artwork was designed by someone who Roberts half-jokingly describes as his dream collaborator, his wife, Michele Varian.
“Making “Sacred Alphabet” was a great experience – integrating the counterpoint style I’ve been studying into the classic Crash Test Dummies sound gave us something that felt both familiar and fresh,” said Brad Roberts
Current tour lineup
Crash Test Dummies have continued to perform across the world and are currently on tour in the US. With original members Brad Roberts, Ellen Reid, Dan Roberts and Mitch Dorge, their current line-up also includes celebrated Canadian artists Stuart Cameron and Leith Fleming-Smith.
You may recall their cover of “The Ballad of Peter Pumpkinhead” was selected as the soundtrack to the blockbuster comedy film, “Dumb and Dumber,” reaching the Top 5 on both Canada’s Top Singles and Adult Contemporary charts.
Their subsequent releases kept the same Folk-hued, Alternative spirit of their early sound, featuring the distinct baritone vocals of frontman Brad Roberts and Ellen Reid’s Folk-Rock fusion. Produced and mixed by industry veteran Scott Harding (De La Soul, Antibalas), the recording of “Sacred Alphabet” marks the first time the Crash Test Dummies recorded a song remotely, having each band member record their part separately from Toronto, Winnipeg, Halifax, and New York.
Catching up with Crash Test Dummies
In 2018, 25 years after the release of their multi-Grammy nominated hit album “God Shuffled His Feet”, The Crash Test Dummies hit the road for the first time in 20 years with an Anniversary Tour that spanned North America. The overwhelming reception led to a 30th Anniversary Tour in 2022 for their debut release “The Ghosts That Haunt Me” that touched down in the US, UK, Germany, Austria, the Netherlands, Luxembourg, and Canada. And the band is showing no signs of slowing down…
“Touring again was not something we’d planned on, but surprisingly – at least to me – there are lots of people who, many years later, still want to come and hear us. The folks that are coming out to see these shows tell us their stories, some of them very funny, some very dark and all very personal. It’s very humbling, being in the confidence of so many people” says lead singer-songwriter Brad Roberts, “and it has inspired us to continue to tour and make music.” Early 2023 will see the release of a new, original Crash Test Dummies single “Sacred Alphabet“ as they again hit the road in North America and Europe.
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