TOWN OF THE BLUE MOUNTAINS, ON., Sept. 14, 2020 — Today, Alterra Mountain Company, announced some good news for skiers and boarders at its resorts including Blue Mountain and Mont Tremblant. The good news is there will be a ski season, but those planning to hit the slopes may not be able to do so last minute unless they are pass holders.
The owners of Blue Mountain say they are prioritizing access for season pass holders and will tightly regulate the number of daily lift tickets that will be available by advance purchase only.
Rusty Gregory, Chief Executive Officer for Alterra released a statement to explain that “walk-up window sales will be eliminated, and the sale of most undated lift ticket products will be discontinued until further notice.”
“The health and well-being of Alterra Mountain Company guests, employees, and local communities has and will always be our company’s highest priority,” said Gregory. “Since last winter’s resort closures, our teams have been working to develop operating plans and protocols designed to mitigate the spread of COVID-19. We are intently focused on complying with local, county, and state regulations and offering the best guest experience possible for the 20/21 season.
Gregory said that the Alterra resorts will rely on the cooperation of its guests in complying with the company’s enforcement of face coverings, social distancing and crowd management on and off the mountains.
Gregory also said that Alterra will be controlling resort visitation levels to avoid overcrowding. This will include a limitation on the number of daily lift tickets.
“We are prioritizing access for season pass holders and will tightly regulate the number of daily lift tickets that will be available by advance purchase only,” said Gregory. “To this end, walk-up window sales will be eliminated, and the sale of most undated lift ticket products will be discontinued until further notice.
Please visit bluemountain.ca for more information regarding their policies.
“The pandemic has disrupted our lives in so many unpredictable ways. Medical professionals and scientists tell us that this constantly changing dynamic will likely continue until effective vaccines and therapeutics are developed and become available to the general public,” said Gregory.
“Alterra Mountain Company and our destinations are committed to staying on top of the inevitable changes to come as best practices and health regulations throughout the two countries, six states, three Canadian provinces and 15 mountain communities in which we operate rapidly evolve. Our teams will communicate these changes to you as soon as possible so we can all adjust and plan accordingly,” added Gregory.
“These unprecedented times will continue to challenge us and will require tolerance and effort by all of us to help keep each other healthy and our destinations open for your enjoyment,” the statement concludes.
So the best news out of all of this is that skiers and boarders can look forward to hitting the slopes at Alterra Resorts including Blue Mountain this winter, while feeling secure in the knowledge that health and safety efforts and concerns will continue to be in place in order to reduce the spread of COVID-19.
story by Terry Lankstead
SOURCE Alterra Mountain Company