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Dundas West features five Toronto artists in its NEW Truly Flavour Trail

Free, walkable outdoor art experience opens Friday, May 27

TORONTO, May 27, 2022 – Dundas West has just become a whole lot more flavourful. Beginning Friday, May 27, the street is hosting the Truly Flavour Trail, a free, walkable, outdoor art experience through one of the city’s most lively neighbourhoods.

Located in Dundas West (along Dundas St. West between Lansdowne and Ossington) the Truly Flavourful Trail features thought-provoking and eye-catching original installations from five of the city’s most flavourful artists: Durothethird, Ness Lee, Maria Qamar (Hatecopy), Lauren Pirie and Raquel Da Silva. For two weeks, their work will be showcased at some of the neighbourhood’s most vibrant bars and businesses. As they walk the Trail, Torontonians are invited to consider a singular question: how do you let your flavour speak for itself?

Ness Lee creates a masterful mural in Dundas West, Toronto

The Truly Flavour Trail was created by Truly Hard Seltzer to celebrate the launch of the brand in Ontario.

“Truly recognizes that flavour isn’t just how something tastes, but also a representation of self-expression, identity, passions and pursuits – a unique amalgamation of the things that makes you, you,” says Jessica Boland, Marketing Director, Moosehead Breweries. “We couldn’t think of a more fitting way to introduce Ontarians to the flavour of Truly than by working with these absolutely incredible artists to express their own flavour, ultimately inviting people to explore what flavour means to them.”

Art will be exhibited at Grasshopper Records, Churchill, Ode Toronto, Bar Mordecai and Rose City Goods, and maps of the Truly Flavour Trail, designed by Durothethird, will be available at shops and restaurants along Dundas West. Select bars and restaurants along the route will be serving Truly to satiate thirsty Trail-goers.

Bar Mordecai, artwork by Maria Qamar (aka Hatecopy). Located in Dundas West (along Dundas St. West between Lansdowne and Ossington) the Truly Flavourful Trail features thought-provoking and eye-catching original installations from five of the city’s most flavourful artists: Durothethird, Ness Lee, Maria Qamar (Hatecopy), Lauren Pirie and Raquel Da Silva.

The Truly Flavour Trail runs from May 27 – June 10, 2022. To learn more about Truly and the Truly Flavour Trail, please visit trulyflavourtrail.ca.

Just one more flavourful reason to get out and explore Dundas West. Truly Strawberry Lemonade and Truly Peach Iced Tea are now available at LCBO locations across the province.

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