TORONTO, June 24, 2020 /CNW/ – The snack gods have spoken and this June, Kraft Dinner (KD) and Burger King®, an iconic duo if ever there was one, are bringing Canadians the lockdown comfort snack they’ve been craving, KD Bites. With cheesy KD on the inside, and a crispy coating on the outside, it’s everyone’s favourite mac and cheese, now bite-size. Here in all its taste glory for a limited time, KD Bites are available exclusively at select Burger King locations and can be ordered through Uber Eats, Skip the Dishes and DoorDash.
“We are really excited about this collaboration between Kraft Dinner and Burger King. With snacking occasions on the rise, we saw an opportunity to bring these two iconic brands together to give our KD fans a new and delicious way to enjoy their favourite, one-of-a-kind cheesy taste in an ultimate snacking, bite-size format,” says Daniel Gotlib, Associate Director, Brand Building & Innovation, Kraft Heinz Canada.
As part of the collaboration, on June 22, KD teased their partnership by exchanging logos on social media across Twitter, Facebook and Instagram to visually demonstrate the cheesy combo. Following this, a launch video was shared on social here.
“With the introduction of KD Bites, we are taking an iconic Canadian dish and adding an innovative twist on it that we know our guests will love” says Nicholas Hansen, Manager, Marketing Execution Canada, Burger King.
Canadians are encouraged to enjoy KD Bites alongside their favourite Burger King meal, or pop them on-the-go all by themselves. The bite-sized snacks will be available at participating restaurants for a limited time and sold in packs of six. Pop ’em while they’re hot.