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Life-size ‘World of Barbie’ immersive attraction just opened today in Mississauga

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MISSISSAUGA, ON, July 22, 2022 – World of Barbie is making its global debut in Canada by opening its doors in a stand-alone space at Square One in Mississauga on Friday July 22nd, 2022. Inspired by her iconic lifestyle, the 30,000-square-foot interactive attraction features life-size installations that are sure to capture imaginations and hearts of not only Boomers and GenZ-ers but across many generations.

The highly anticipated World of Barbie has been brought to life by live entertainment company Kilburn Live, and leading global children’s entertainment company Mattel. 

“World of Barbie has come together in a truly spectacular fashion, with vivid colours, precise design details, and the sheer scope of immersive environments,” says Mark Manuel, CEO, Kilburn Live. “This world premiere is a major achievement in terms of accurately recreating a world that is familiar to so many fans of Barbie.”

Since 1959, with over 250 careers and counting, Barbie has represented a world of limitless potential to fans. World of Barbie interactive attraction is designed to deliver that same inspiration to Barbie fans, empowering them to believe they can do anything and be anything.

World of Barbie opens at Square One
The 30,000 sq. ft. World of Barbie makes it global debut at Square One, Mississauga on Friday July 22, 2022, featuring immersive installations including Barbie Dreamhouse and Camper Van. (CNW Group/Kilburn Live)

“World of Barbie is an exciting immersion into the lifestyle of Barbie, where guests can step into her world, and discover and revel in installations that are meticulously curated to cultivate dreams,” says Julie Freeland, senior director of Location Based Entertainment, Mattel. “Fans of all ages can imagine endless possibilities for themselves, while walking in her footsteps as a scientist, designer, news anchor, astronaut and much more.”

Delivering on this promise, some of the exciting installations awaiting fans include:

  • Barbie Dreamhouse: Guests can explore exquisitely designed rooms in this iconic Dreamhouse complete with a patio and ball pit pool
  • Interior Design Studio: This space features designer vignettes of a hobby room, a lounge, a kitchenette and a beauty studio
  • Barbie Laboratory: From a Barbie styled periodic table to microscopes and chemical reactions, every fan can discover their inner scientist in this laboratory
  • Music Production Studio: Guests can play DJ, try out instruments from Barbie, and move to the beat of some epic tunes
  • Barbie Interstellar Airways: Visitors can travel among the stars aboard this one-of-a-kind space shuttle, track objects on radar and report back to mission control
  • Fashion Runway: A fashionista’s dream come true! Guests will be able to walk a pink carpet and pose inside of one of six iconic Barbie boxes
  • Barbie TV Centre: Visitors will have an opportunity to interview guests, deliver the weather report, and broadcast breaking news complete with a teleprompter on the set of The Barbie Show
  • Camper Van: Fans can take the driver’s seat in this full-size camper van, built by leading car customization shop, West Coast Customs, or simply relax in a hammock
  • World of Barbie Museum: This installation will showcase the evolution of Barbie via a style gallery that features the Barbie dolls and Dreamhouses from different decades and an array of her vintage cars
  • World of Barbie Café: Guests can take a pause for some sweet treats and enjoy afternoon tea in true Barbie style. Online reservations are available with select VIP ticket purchases. Walk-up guests may be served on a space available basis
  • Barbie Dreambuilder: Exclusive to World of Barbie, this experience allows guests to create their very own customized Barbie set. Unleashing their creativity, fans can select from dozens of dolls, fashions and accessories to build a set as unique as they are (price for Barbie Dreambuilder kit: $65)

Fans of Barbie will be able to walk through her neighborhood, with each street carrying names core to the brand, such as Ken Lane, Barbie Blvd. (reminiscent of a Walk of Fame), Daisy Drive, Nikki Avenue and Skipper Street.

“Square One is proud to host the global debut of World of Barbie. The shopping centre is a leader in the entertainment category and has welcomed numerous world class experiential and entertainment concepts over the years that attract visitors from the region and beyond,” says Stephen Gascoine, director and general manager of Square One Shopping Centre. “World of Barbie will reinforce Square One and Mississauga as a domestic – and even international – tourist destination, this summer. We can’t wait to welcome fans of this iconic brand.”

Following its debut in Toronto this summer, World of Barbie will tour several cities across North America, including New York, Chicago, and Dallas, among others.

The price of admission for World of Barbie, and its hours of operation varies from day to day. Adult tickets range from $33.00 to $52.50. Children’s tickets (ages 1-13) range from $24.00 to $52.50. Infant (under 12 months of age) tickets are free. Timed entry admission, VIP Anytime Admission, and Café Reservations/VIP Anytime Admission tickets are available for purchase at: TheWorldofBarbie.com.

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