“How come we never talk about the Canadian dream?”
TORONTO, May 15, 2025 /CNW/ – Tim Hortons just launched a new TV campaign featuring Canadian actor Kiefer Sutherland and musician, Bahamas. Tims says in their news release that it has proudly been fueling Canadian road trips since 1964 and with the long weekend ahead, and they wanted to share a message that celebrates our country and what connects us.
Starting today, the new Tim Hortons campaign “The Canadian Dream” begins airing on TV and streaming online.
Yesterday, as part of a growing patriotic Canadian trend, Real Canadian Superstore did something similar featuring iconic Canadian actor Michael J. Fox, and music by Toronto rock legends, Rush.
Narrated by acclaimed actor Kiefer Sutherland and set to music by singer-songwriter Bahamas, the campaign blends scenic imagery from across the country with a message about pride and connection.
“Tim Hortons is such an iconic Canadian brand. Having the chance to partner with them to share this message about Canadians for Canadians has been a special privilege,” said Sutherland.
Developed in partnership with GUT Toronto, “The Canadian Dream” is available to stream on YouTube and will air during playoff hockey games this weekend.
“At a time when more and more Canadians are proudly flying our flag and reflecting on all the things that make our country special, we were thrilled to work with Kiefer on this campaign to celebrate the unspoken Canadian Dream that we share,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
ABOUT TIM HORTONS
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada’s favourite coffee. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.
SOURCE Tim Hortons
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