Out now: Ontario’s new-look licence plate
Ontario licence plate gets a facelift! Starting February 1, 2020, all new passenger Ontario licence plates issued will have the new plate design.
The old white design, which the government noted are beaded and oversized when compared to the North American standard, has been replaced with a new look in dark navy blue with light blue graphics. The plates also feature a renewed version of the trillium logo, and they are supposed to be more durable than the outgoing model.
Another major change to the plate is the replacement of the slogan “Yours To Discover” with the new moniker “A Place To Grow”.
The new catchphrase is a tribute to Ontario’s unofficial anthem “A place to Stand, a Place to Grow” which debuted at Expo ’67. Also of note, Ontario commercial plates will feature the slogan “Open for Business”.
In addition to looking different, the government says the new design will actually last longer than its predecessor.
“The licence plate redesign includes a new look and feel that is materially enhanced, and an effective product that will last longer for Ontarians,” the Ford government said.
In addition to the updated look the plates are supposed to save taxpayers’ money because the older model was less durable and would need to be replaced from time to time.
“By making this new brand and visual identity a government-wide standard, we are also saving taxpayers’ money by putting a stop to a wasteful practice that we saw taking place across government,” Peter Bethlenfalvy, president of the Treasury Board, said in a news release.
The Ontario government has also revealed the province’s new-look licences, which will be available for renewers this fall.
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