First-of-its-kind mind-blowing spectacle celebrates the music, history, imagery, and culture of rock ‘n’ roll
TORONTO, May 1, 2025 – Illuminarium Experiences is pleased to announce the opening of Rolling Stone Presents: Amplified, the Immersive Rock Experience, on May 3rd. The first-of-its-kind immersive experience celebrates the music, history, imagery, and culture of rock ‘n’ roll with a mind-blowing spectacle. It features over 1,000 photographs, 200 videos, 1,300 Rolling Stone covers, and highlights over 300 iconic artists whose music impacted the world. The immersive experience opened with smashing success in Las Vegas earlier this year and this May marks its Canadian debut.
“TORONTO!!! Get ready to rock!!! Illuminarium Experiences is hyped to announce that the Rolling Stone Presents: Amplified, the Immersive Rock Experience is coming this May.This experience is more than just nostalgia, but a deep dive into the secrets behind rock and roll,” says CEO of Illuminarium Experiences Alan Greenberg. “Illuminarium is the ideal space to display the past, present and future of rock using the power of sights, sounds and advanced technology. Visitors will witness how the iconic rock genre has shaped fashion, language, and social movements throughout time.”
Narrated by Kevin Bacon
Narrated by actor/musician Kevin Bacon, the unprecedented 360-degree immersive experience will plunge guests into the sights, sounds and stories of the origins of rock, using the world’s most advanced 4K laser projection, 3D audio and interactive technologies. This includes high-resolution imagery, rare live performances, exclusive portrait sessions, album art, behind-the-scenes footage, and never-before-seen rock moments.
Created by Brand New World Studios exclusively for Illuminarium, Amplified extends beyond an interactive experience, it’s a full-blown cultural celebration of music, history and all things rock ‘n’ roll. It’s a little bit like an IMAX, a documentary, a movie, a music video, and a photo show all rolled into one.
Key Features of the Experience:
- Rock History:Six decades of music’s greatest artists from their lifestyles, key messages and cultural influence on the world told in a non-linear fashion.
- The show has eight chapters that centre around the ideas of backstage, bands, cars, studios, political messages, hair, fans, and Rolling Stone.
- Stunning Visual Archives: Over 1,000+ photos, 200 videos from musical legends, past and present.
- Epic Sound: A powerhouse soundtrack of rock, pop, and hip-hop stars.
- Rock Star Treatment: Bar, interactive activities and exclusive rock merchandise.
- Experience for all ages. It is created for three generations to enjoy — a grandfather, his daughter, and his granddaughter — all will see reference points that each of them know.
- Hair and rock & roll, especially at the start, is part of what made the stars and the audience stand out from the rest of society. You can see a pompadour on Elvis, George Harrison, Chris Isaak, and even Justin Bieber.
- The show wraps by showcasing every single Rolling Stone cover throughout the publication’s 58-year history. The exhibition includes 1,332 Rolling Stone covers from 1967 to 2024.
The experience unites executive producer Brad Siegel, whose transformative leadership at TNT, TCM and Cartoon Network shaped contemporary media, with three-decade Rolling Stone veteran Jodi Peckman, bringing her iconic visual perspective as Photography and Film Curator working alongside Director of Photography Meghan Benson and former Rolling Stone Executive Editor Joe Levy whose writing and music supervision delivered a transformative story and music experience. The experience’s revolutionary design and visual narrative comes from Pentagram principals Abbott Miller and Emily Oberman, with motion design by Good Company and Oscar-winning Sound Designer Peter Lehman and Supervising Producer Kevin Wagner creating the sonic landscape.
Rolling Stone and Illuminarium’s multi-year licensing partnership will bring immersive, music driven experiences to audiences across multiple markets in the U.S. and internationally. This marks the first entry into an international market.
submitted to TOtimes
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