TORONTO, Nov. 29, 2021 – Earlier this month we told you it was coming and today Tim Hortons and Justin Bieber officially launch their partnership today to collaborate on menu innovations and co-branded merchandise*, all inspired by Justin’s fanatical love of the Tims brand.
Participating Tim Hortons restaurants across Canada and the United States are now selling a limited-edition selection of Timbiebs Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours.
Justin shared with the Tims team that Timbits are his favourite item on the menu, which led to a multi-stage, iterative journey with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation, to experiment with different flavour combinations and collaborate on the recipes that guests can soon try for themselves.
“Doing a Tim Hortons collab has always been a dream of mine,” said Justin. “I grew up on Tim Hortons and it’s always been something close to my heart.”
Participating Tim Hortons restaurants are also now selling the Timbiebs merch* lineup, which was developed in collaboration with Justin and features a cosy beanie, a fanny pack, and a tote bag.
Tim Hortons is thrilled with how Justin has been all-in on this partnership, said Hope Bagozzi, Chief Marketing Officer for Tim Hortons, including filming a fun TV commercial for the Timbiebs launch.
“What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,” said Bagozzi.
“He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.”
Today through Dec. 28, guests who are a resident of Canada or the United States and who are registered Tims Rewards members can enter our contest for a chance to win a grand prize with a trip to see Justin in concert. Guests can earn an entry for the contest by scanning for Tim Rewards in restaurant, or placing a mobile order in the Tim Hortons app, when purchasing a Timbiebs 10-pack. See timhortons.ca/timbiebs-promotion for all the details and rules.