Toronto businesses can still enhance their brand reputation and sales
The Toronto region is home to over 800,000 businesses and the area itself generates 20% of Canada’s Gross Domestic Product (GDP). Toronto is a top ranking market in North America for talent quality and business costs. To keep the momentum of these enterprises, online presence is a vital tool that will help them thrive. Marketing and promoting a business online are important strategies to sustain their growth. In fact, Canadian e-commerce is expected to grow annually by 15% through 2025 cementing the need to improve cyber visibility.
Online Presence
It is estimated that 89% of Canadian businesses build their online presence in a variety of ways. Ecommerce sales in the country grew by around 30% in 2021 compared to the 2019 data according to Statistics Canada. Businesses are comfortable with the internet and digital technology acknowledging and confident the opportunities that it provides. For example, the first step to promoting an online presence is to build a website for the business. A website serves as the ambassador of an entrepreneurial activity and is an essential part of a marketing strategy.
To put up a website, it is critical to have a reliable web hosting to ensure minimal downtime that could cost valuable leads and revenues if customers are unable to reach the site. However, not all businesses have an online presence such as small companies with fewer than 5 workers. Big or small, a business benefits from having its own website from brand building and reputation to lead generation and sales. The good news is it is possible to get affordable web hosting providers that offer secure server and easy website builders/services. It is also important that your website can be found on search engines that will be used by customers. Optimizing your site involves search engine optimization (SEO) concentrating on quality content and keywords throughout the web pages.
Other Marketing Strategies
Keeping the business connected with clients through emailing is a significant marketing strategy that should be explored. Building an emailing list through a signup or login page in a website drives traffic and sales. It is also an effective tool to entice customers to visit the site by way of offering discounts and promotional packages. Not to be overlooked is the power of social media. When executed properly and consistently, social media platforms enhance engagement with consumers. Create content that is relevant to the audience and the industry. Posting blurbs and new products or discussing relevant topics build a strong following that will enhance a company’s reputation and image while translating to higher conversion rates. Tapping the services of an influencer can also assist in creating customer following. Furthermore, affiliate marketing helps boost products and services. By providing affiliates with free products and services, they can promote your own offerings to their followers. Last but not the least is to invest in paid promotional campaigns (PPC) and advertising. These can be done online through Google or social media sites. Advertise on the right channels and monitor performance to ensure conversion and to avoid wasting budgets.
Businesses in Toronto can still maximize their performance and increase sales through aggressive online exposure. Marketing strategies such as emailing, advertising and paid campaigns, social media, and affiliate marketing are other ways to cement a brand’s reputation and improve bottom lines.
Other articles from mtltimes.ca – totimes.ca – otttimes.ca
You must be logged in to post a comment.