TORONTO, Canadian consumers prefer digital shopping – A new report released by Eagle Eye, a performance marketing company that helps retailers and brands create digital connections with customers to enable personalization, examines the changing preferences of Canadian consumers and how they interact with retailers during their shopping journeys. The report identifies digital shopping trends that are impacting how retailers and brands should engage customers, grow sales and improve loyalty in a highly competitive market.
Canadian consumers prefer digital shopping
Part of an independent survey of 4,013 consumers in Canada, Australia, the UK and US, The Connected Customer: Maximizing the Benefits of Performance Marketing to Reach Canadian Consumers, comes at a crucial time for Canadian retailers heading into the year’s busiest shopping season.
By examining how Canadian consumers now conduct the search, browsing, discovery and buying phases of their shopping journeys, businesses can be better prepared to meet customers’ expectations both online and instore. Understanding current customer preferences also ensures retailers’ overall marketing efforts will deliver the most value for customers and generate positive returns on their investment.
“Our latest report will help Canadian retailers and businesses understand their customers’ motivations in order to serve them better, and effectively stand out against their competitors. It offers retailers a research-based framework for viewing customer engagement; how data, leading to insight that drives action, can boost customer loyalty and increase sales,” said Tim Mason, Eagle Eye’s chief executive officer.
Based on survey responses from consumers who bought products or services and visited a physical store, used an app or a website before making the purchase, the report found that:
- Canadian consumers visited three digital channels on average before buying
- 61% of Canadian consumers conducted at least one online shopping activity prior to purchase instore
- 64% of Canadian consumers said relevant marketing is very important to them
- 59% collected or used loyalty points or vouchers within two weeks of taking the survey
- Canadian consumers are the most likely (31%) to have visited a social network before making a purchase, compared with 30% in Australia, 29% in the US, and 10% in the UK
The Connected Customer: Maximizing the Benefits of Performance Marketing to Reach Canadian Consumersincludes strategic advice to help retailers and brands can engage Canadian consumers using digital tools to augment their shopping experiences both online and instore. It also shares insights on how to maximize the benefits of performance-driven marketing to succeed in a digital age.
The report can be downloaded, here.
For more information about The Connected Customer report or to request an interview with Eagle Eye, please contact Vanessa Horwell at firstname.lastname@example.org (+1.305.749.5342 ext. 232).
Eagle Eye is headquartered in Guildford, United Kingdom and has offices in Manchester, Toronto, Canada and Melbourne, Australia.
SOURCE Eagle Eye