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Casino Groups Using Social Gambling to Enter Canada


Rush Street Interactive (RSI) is one of the companies using social gambling to enter the strictly regulated, yet lucrative online gambling market in Canada. The company has launched Casino4Fun, a social casino brand, and is using it to enter Canada.

Casino4Fun is an online casino and online sports betting platform. Canadian players can use this platform free of cost. They can use Casino4Fun on several devices, including smartphones, tablets, desktops, and laptops. Residents of Ontario can use Casino4Fun on BetRivers.net provided they are 19+ years of age.

Casino4Fun operates on RSI’s real money gaming platform, introducing players to a wide range of social gaming options, including those that have become very popular in Latin America and the US.

Taking the safe route is not for everyone and Canada is already a hot bed for hundreds of operators offering real money casino games. A look at the many no deposit guides such as a no deposit guide shows the size of the market already.

Plans to Launch Real Money Gambling Sites Too

RSI has plans to roll out real money online casinos and online sportsbooks in Ontario. The company will start operating its real money online gambling brands after obtaining a gambling license and regulatory approval from the gambling authority in Ontario.

Meanwhile, the company will use Casino4Fun to generate brand awareness and build a database of players. According to an official company statement, Casino4Fun players will gain immediate access to BetRivers’ real money online gambling platform as soon as it launches.

Canada Passes Liberal Sports Betting Laws

Earlier in 2021, the government of Canada legalized single-game sports betting. Online gambling operators in the US are now rushing to grab their share of the newly regulated sports betting market.

Canada passed the Safe and Regulated Sports Betting Act into law on August 27, making it possible for individual provinces to regulate their sports betting industry. The new law opened a floodgate of opportunities for governments and operators of online gambling sites.

Regulated single-game sports wagering can generate $2.02 billion in revenue and tax receipts worth $404 million.

RSI Focusing on Ontario

The focus of RSI and its competitors is on Ontario because it is the most thickly populated Canadian province.

Moreover, Ontario uses a model similar to the one US states that have legalized and regulated sports betting are following, permitting several operators to enter the market.

Canada has 37.59 million residents, and 14.57 million live in Ontario. Looking at things from the perspective of sports, Ontario has a diverse population. The province is also home to four professional sports teams belonging to US leagues. Two of these teams are NHL franchises, and the other two are the Toronto Blue Jays belonging to Major League Baseball (MLB) and the Toronto Raptors belonging to the NBA.

Score Media and Gaming, Caesars Entertainment, DraftKings, and Penn National Gaming are RSI’s rivals in Ontario.

RSI Operational in Three Countries

Following its entry into Canada, RSI is operational in three countries—the US, Colombia, and Canada. The company is the fourth-largest operator of online sports betting and online casino sites in the US.

RSI operates two online gambling brands, PlaySugarHouse.com and BetRivers.com. Players can access RSI online gambling products through retail or mobile businesses in Illinois, Colorado, Iowa, Indiana, New Jersey, New York, Pennsylvania, Virginia, West Virginia, Iowa, and Michigan.

Recently, RSI made a minor investment in Boom Entertainment, a mobile game developer. It was a move that helped the company to enter New Mexico, Mississippi, and Louisiana.

Rush Street Interactive launched SugarHouse Casino4Fun, its first social gaming site, in July 2015. Later, it established social gambling sites for Rivers Casino Pittsburgh, Rivers Casino Schenectady, and Rivers Casino Des Plaines.

Rush Street Interactive

The founders of RSI were online gambling enthusiasts with several years of experience in the development, operation, and supply of online casino gaming and online sports betting sites. RSI refuses to take risks with grey jurisdictions and operates only in regulated markets. In other words, the company never operates in any country without paying taxes to the government.

RSI has its headquarters in Chicago. The company launched SugarHouse Casino4Fun, its first social gaming site, in July 2015. Later, it established social gambling sites for Rivers Casino Pittsburgh, Rivers Casino Schenectady, and Rivers Casino Des Plaines.

In September 2016, the company established its first online casino PlaySugarHouse.com in New Jersey and added an online sports betting site in August 2018.

RSI supplies an omnichannel platform for land-based sportsbooks belonging to Rivers Casino Philadelphia, Rivers Casino Pittsburgh, Rivers Casino Des Plaines, Rivers Casino Schenectady, and French Lick Casino Indiana. It is the first US company to launch a licensed online sportsbook in Latin America.

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