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Club Med inaugurates Canada’s first all-inclusive four-season resort in Québec Charlevoix

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PETITE-RIVIÈRE-SAINT-FRANÇOIS – On Monday, November 29, dignitaries, partners and industry professionals from around the world gathered to inaugurate Canada’s first Club Med resort, Club Med Québec Charlevoix. The President and CEO of Club Med North America, Carolyne Doyon and President of Groupe Le Massif, Claude Choquette celebrated the official opening with the exceptional presence of the Premier of Québec, François Legault; Chairman of the Board of Directors of Groupe Le Massif, Daniel Gauthier; President of Club Med, Henri Giscard d’Estaing; and Mayor of Petite Rivière St François, Jean-Yves Bouchard.

With the resort officially opening its doors on December 3, 2021, this esteemed group commemorated the incredible milestone of the launch of Canada’s first all-inclusive resort, marking a major achievement in Canadian travel and tourism.

“We are fortunate in Quebec to have spectacular landscapes, immense nature, warm people, talented artisans and restaurateurs to discover. Without a shadow of a doubt, Charlevoix offers some of the most beautiful landscapes in the world, and with the arrival of the first Club Med in Canada, we will be able to share this pride with everyone,” said François Legault, Premier of Québec.

“Club Med will be an undeniable economic engine for Charlevoix, but it will also showcase and promote Quebec. Not only will Charlevoix establish itself as a prestigious destination, but it will make people want to explore all our superb regions. More than ever, we realize to what extent tourism is a major economic driver for the province. Quebec is beautiful, it’s huge, and we are ready to welcome you with open arms!”said Legault.

Cutting the ribbon at Club Med Québec Charlevoix. (from left to right) Claude Choquette, President Groupe Le Massif; Daniel Gauthier, Chairman of the Board of Groupe Le Massif; François Legault, Premier of Quebec; Henri Giscard d’Estaing, President of Club Med; Jean-Yves Bouchard, Mayor of Petite Rivière St François; Carolyne Doyon, President and CEO of Club Med North America; Francis Lacoste, Chief Du Village, Club Med Québec Charlevoix.

Today is a great day for our municipality. We are proud to welcome this renowned tourism partner who will bring significant benefits for our entire region,” said Jean-Guy Bouchard, Mayor of Petite-Rivière-St-François.

Henri Giscard d’Estaing, President of Club Med celebrated the creation of the first all-inclusive four-season mountain resort in Canada. Sharing his strong ambitions for Club Med in North America, Giscard d’Estaing announced a new mountain property coming to the United States, Club Med Utah, slated to open in 2024. Club Med Utah will be a year-round Exclusive Collection (5 star) property and the first accommodations built at the world-class Snowbasin Resort, located only 45 minutes from Salt Lake City International Airport. During the winter season, the mountain features 3,000 skiable acres and is consistently recognized as one of the best family ski resorts in North America. The project will mark the return of Club Med’s exceptional all-inclusive mountain leadership to the United States.

“We have been keen to open a Club Med in Canada for a long time and we couldn’t ask for a more majestic place than this. This grandiose region and its landscapes are a paradise for lovers of the great outdoors; thus, we wanted the resort to remain open all year round, allowing travellers to discover the free spirit and beauty of each season, as well as the wide variety of activities that we offer in the summer and winter,” said Henri Giscard d´Estaing, President of Club Med. “This new Village reinforces Club Med’s position as the world leader in high-end all-inclusive mountain vacations for families and active couples. During the pandemic, we demonstrated the strength of our business model and our ability to continue developing our projects. We hope that this new flagship will delight travellers, but also our teams and the inhabitants of the region that welcomes us.”

Club Med Québec Charlevoix

The mountain resort will officially open on December 3, 2021, and will highlight Quebec’s culture in its design, cuisine, and experiences. As an all-season property, the breadth of adventure and wellness experiences will transcend expectations. With a stunning waterfront panorama and sweeping views of the scenic St. Lawrence River, this 4-trident (4 star) property accommodates families, couples, singles, friends, and meeting & events groups with packages, amenities and activities that cater to every need and desire.

The resort’s decor pays respect to the region’s landscape and environment, including motifs to emanate comfort, warmth and the local spirit. Designed by Québec-based company LEMAYMICHAUD, the resort will feature 302 family and couple rooms, including an Exclusive Collection (5 star) space with 25 suites.

Club Med Québec Charlevoix offers an array of dining options with menus that are an ode to both Canadian and French cuisine. Using local delicacies unique to the region by season, guests will be able to appreciate and discover new flavours with farm to table dining experiences.

“Groupe Le Massif has teamed up with Club Med as they are the leaders in showcasing unique and authentic destinations around the world. The opening of the first Club Med mountain village in Canada marks an important step in the international influence of the Massif de Charlevoix project and is thereby becoming a newly recognized four-season destination!” said Daniel Gauthier, Chairman of the Board of Directors of Groupe Le Massif.

Club Med’s commitment to the environment and sustainability

As part of Club Med’s commitment to the environment and sustainability, the resort will actively implement its Corporate Social Responsibility (CSR) charter that will be seeking BREEAM certification. BREEAM (Building Research Establishment Environment Assessment Method) is the world’s leading sustainability assessment method organization. The resort will also aim to be Green Globe certified, solidifying Club Med’s dedication to minimizing its ecological impact. To further emphasize its dedication to sustainable practices, the resort will partner with Solucycle, a Quebec-based NGO that collects organic food waste and converts it into biogas, a green energy source. To incorporate the resort’s employees, Club Med has also partnered with Montreal-based clothing company Hub1916 to produce all its staff uniforms from recycled plastic water bottles.

Club Med Québec Charlevoix is the first Club Med resort to become Rainbow Registered

Club Med Québec Charlevoix is the first Club Med resort to become Rainbow Registered with Canada’s LGBTQ+ Chamber of Commerce. This designation emphasizes the brand’s commitment to support of the LGBTQ+ community, ensuring that all guests and employees feel safe, welcomed and accepted.

Economic Impact

This opening of Canada’s first all-inclusive resort will shine a spotlight on Québec on an international stage and showcase the richness of the Charlevoix region as an ideal holiday getaway for all travellers.

The $130 million CAD project has generated 350 direct jobs and 400 indirect jobs for the Charlevoix region and will increase the flow of visitors connecting from Québec City Jean Lesage International Airport. Earlier this month the brand announced its sponsorship of the airport’s new V.I.P. Lounge by Club Med, ensuring guests travel with comfort.

About Groupe Le Massif

The Le Massif de Charlevoix project was launched in 2002 by Québec developer, Daniel Gauthier. Mr. Gauthier is a recognized co-founder of the world-leading Québec sensation known worldwide: Cirque du Soleil.

As the first Club Med mountain resort in North America, and by virtue of the symbiosis between creativity, authenticity, an appreciation for culture, society and tourism, Le Massif de Charlevoix, promises to be awe-inspiring with a picturesque setting, an outstanding line-up of activities, excellent food and unsurpassed reputation for service.

This magnificent project is built on a foundation of three pillars with the objective to provide an experience that is deeply personal, emotional, original, and environmental, while focusing on the development of sustainable tourism within one of Québec’s most popular regions and designated as a world biosphere reserve in 1989 by UNESCO.

About Club Med

Club Med, founded in 1950, is recognized as the pioneer of the all-inclusive market, offering more than 70 premium resorts in stunning locations around the world including North and South America, the Caribbean, Asia, Africa, Europe and the Mediterranean. Established in more than 30 countries across five continents, the group employs more than 23,000 employees comprised of 110 varied nationalities. Club Med has had a corporate presence in Canada for over 50 years and employs a staff of almost80 team members in their Montreal head office.

For more information, visit www.ClubMed.ca or contact a preferred travel professional. For an inside look at Club Med, follow Club Med on Facebook, Twitter, Instagram and YouTube.

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