Guinness launches no-alcohol Guinness 0.0

DUBLIN, IRL. October 26, 2020 — Guinness 0.0. has hit the shelves in Britain and Ireland for those who want a booze-free version of the world’s most popular Irish stout.

Yes, you heard that right. The traditional 261-year-old recipe took four years of tweaking to remove the alcohol at the famous St James’s Gate site in Dublin Ireland.

The non-alcohol Guinness 0.0 will be sold in 4 – 440 ml can packs.

Guinness says their new non-alcoholic beer boasts the same beautifully smooth taste, perfectly balanced flavour and unique dark complexion of Guinness Draught, just without the alcohol.

Guinness says the legendary brewery starts by “brewing the same Guinness that you already know and love, using the same natural ingredients. Our brewers then carefully remove the alcohol through a specially designed cold-filtration system which doesn’t stress the liquid. A final blend and balance of ingredients gives you the distinctive flavour profile and taste characteristics of Guinness.”

But will the Guinness be the same experience as the original? Their website says “it features the same dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes.”

About Guinness – Over 2.5 million pints of Guinness are brewed every day st the St James Gate Brewery in Dublin Ireland – that rounds out to 29.5 pints of Guinness brewed every second.

“The launch highlights our long-held commitment to innovation, experimentation and bravery in brewing, harnessing the power of our brewers and our ingredients to create an alcohol-free beer that is 100% Guinness but 0% alcohol,” said Grainne Wafer, global brand director of Guinness.

Guinness 0.0 is also a low-calorie option for those choosing to moderate, with only 16 calories per 100ml. This means a standard can of Guinness 0.0 contains just 80 calories.

Guinness 0.0 goes on sale October 23 in the UK in 4-440ml can pack but North American consumers will have to wait until next spring to enjoy the new zero alcohol version of the world’s most popular Irish stout.

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