New SUPERFRESH Asian Night Market Coming to Toronto in April

TORONTO, March 21, 2022 — A 4,000-square-foot night market in the style of the popular alleyways of Asia with indoor and outdoor seating is coming to Toronto next month. Located at 384 Bloor Street West (former Annex Food Hall), Superfresh will showcase Asian-led and owned businesses across the city combining food, drinks, live entertainment, a bodega and other planned secret events under one roof—making it the ultimate experience, no matter what time of day you decide to stop by.

Superfresh will bring together vendors and brands highlighting different geographical regions of Asia, from Northern China and Nepal to Taiwan and Korea.

The Superfresh name pays homage to the first 24hr Korean-owned grocery store once located in the heart of the Annex. “We are going back to where we started – back to Superfresh and to the culture and food that we grew up with – to open a venue that will offer some of the most authentic, Asian cuisines in a unique space where it’s not just about the food but the story behind the food & beverage, people, culture and how it ties into our city,” said co-founder James Lee.

The full vendor line-up will be released later this month and will include local favourites like BaoBird by Joybird Fried Chicken, Big Beef Bowl, The Good Goods, and the Asian-owned superette Auntie’s Supply amongst many others. Superfresh will also be home to an array of community programming including artisan markets, live DJ’s, pop-ups, fashion events and more. One thing is for sure, heritage and community will always be at the forefront.

The concept behind Superfresh is the brainchild of James Lee (Annex Food Hall), Trevor Lui (BaoBird, Highbell Group), Jae Pak (award winning creative leader) and Dave Choi (entrepreneur). “We wanted to create a community and cultural hub, not just simply a spot to eat,” said co-owner Trevor Lui, “By curating an entirely authentic and fully Asian concept, it allows us to celebrate much of the things we hold near and dear to our hearts in creating a unique and inclusive space for locals and tourists to explore.”

The ownership team combines over four decades of experience across hospitality, brand marketing and product development to bring the Superfresh vision to life. James Lee is no stranger to fusing his love for hospitality and business together from working with Fortune 500 companies in technology to opening the Annex Food Hall. He is joined by author and chef

Trevor Lui who has built a career as a food entrepreneur developing some of Toronto’s foremost food brands including Kanpai Snack Bar, Shook Noodle, Joybird, Stackt Market collaborations and more. As an award-winning creative leader, Jae Pak continues to build on decades of experience mentoring and leading creative teams in multiple design disciplines to grow the Superfresh brand. Dave Choi brings a breadth of knowledge in emerging sectors including cannabis and technology to advise on aspects of the Superfresh vision and community while tapping into the cultural fabric of Toronto.

Both community and purpose driven, Superfresh took it an extra step beyond food and entertainment by bringing together Asian women across the city for support services in public relations (Elaine Quan, EQPR), bar & beverage design (Evelyn Chick), creative direction (Stephanie Lui Valentim, Quell), web and brand design (Bianca Chamberlain, TRV Studio Creative) and light design (Nicole Cheng, Karen Lam, FuseNeon) .

Superfresh will open to the public in early April from Monday-Sunday with kitchen hours set from 1:00pm to late.

lead photo by Big Beef Bowl

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