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Ready to Roll! Lobster PEI launches first PEI Lobster Roll Call in the GTA


9 GTA restaurants are participating in PEI Lobster Roll Call

TORONTO, Aug. 12, 2020 /CNW/ – Lobster PEI has launched the first PEI Lobster Roll Call with a shortlist of nine GTA-based restaurants serving up their own signature style on the classic lobster roll. In partnership with Toronto Life and Chef Charlotte Langley, Lobster PEI is looking to promote sustainable local lobster and support the foodservice industry by launching this contest.

“When it comes to lobster, you can’t beat PEI’s freshness and quality!” shares Chef Charlotte Langley. “My go-to way to serve up lobster is on top of pasta, greens, freshly cooked from the ocean, cracking open a can of PEI Lobster from Scout anytime or packed into a lobster roll. I can’t wait to see what the PEI Lobster Roll Call participants come up with. With lobster, the possibilities are endless.”

The PEI Lobster Roll Call invites lobster fans across the GTA to visit participating restaurants to try out Lobster Rolls featuring sustainable PEI lobster. Then, they are invited to visit the Toronto Life website to cast a vote for their favourite Lobster Roll.

The contest runs between August 12 and August 31, 2020.

Once the ratings are in, the top three restaurants will be announced and featured on the Toronto Life website. By voting, lobster lovers will have a chance to win a Lobster PEI prize pack plus a $500 gift card to dine at and support the participating restaurants.

Chef Charlotte Langley has partnered with Lobster PEI to launch the first Lobster PEI Roll Call in the GTA. – Image Credit – Chef Charlotte Langley (CNW Group/The Lobster Fishers of Prince Edward Island (LFPEI))

“Due to COVID-19, Canadians are travelling less and this means they are not able to enjoy the delicious, sustainable PEI lobster that they normally would while visiting our province,” says Charlie McGeoghegan, Board Chair of The Lobster Fishers of Prince Edward Island (LFPEI). “We are excited to bring the PEI experience to Ontario in a fun and exciting way while supporting the foodservice sector wherever we can.”

Since 2014, Prince Edward Island’s lobster trap fishery has been certified as sustainable and well-managed according to the Marine Stewardship Council’s (MSC) globally-recognized, science-based standards. The lobster fishery is a significant contributor to the economy of Prince Edward Island.

Lobster landings from more than 1,200 harvesters account for 66% of the value of the overall fishery, with a total landed catch of approximately 40 million pounds of lobster harvested annually, providing more than 5,000 jobs per year and contributing substantially to the province’s economy.

PEI Lobster Roll Call participating restaurants

PEI Lobster Roll Call Contest participating restaurants:

Beast Bodega – 96 Tecumseth (just North of King and West of Bathurst), Toronto

Buster’s Sea CoveSt. Lawrence Market, Bremner, Commerce Court

Market Street Catch – 14 Market Street, Toronto

Oyster Boy – West Queen West at 872 Queen Street West

Jake’s Grill & Oyster House  – 950 Walker’s Line, Burlington, ON

Lobster Burger Bar  – 214 King St W #100, Toronto

The Wilcox Gastropub  – 30 Eglinton Avenue West, Mississauga

Mermaid and The Oyster – 250 Kerr St., Oakville

Tide & Vine Oyster House – 491 Portage Rd, Niagara Falls

Prince Edward Island Lobster history
PEI’s lobster fishery dates back over 150 years, and many of our 1220 industry-leading fishers learned the trade from their parents and grandparents. High-quality, safe, and sustainably harvested PEI lobster is enjoyed by consumers in 28 countries around the globe.
Learn more at www.lobsterpei.ca or by visiting Lobster PEI on Facebook, Instagram, and LinkedIn.

SOURCE Lobster Fishers of PEI Marketing Board

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