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Home / Arts / Toronto’s PACKS premiere “New TV” off debut album ‘Take The Cake’ out May 21st

Toronto’s PACKS premiere “New TV” off debut album ‘Take The Cake’ out May 21st

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Today, Toronto’s PACKS is sharing the second single from their upcoming LP, “New TV,” which is premiering today with The FADER.

Last month PACKS announced their debut LP Take The Cake, and their signing to Fire Talk Records (Dehd, Patio, Mamalarky) and Royal Mountain Records (Wild Pink, Alvvays, Mac DeMarco) who will release the record on May 21st.

The album was announced with the single “Silvertongue,” which caused considerable excitement, earning comparisons to 90’s bands Pavement, Sonic Youth and Best Coast from outlets like Stereogum, Exclaim and So Young, and best of the week nods from NPR, Brooklyn Vegan, Gorilla vs Bear and Paste. Although surely unintentional, there also seems to be a little Liz Phair influence in singer Madeline Link’s vocal stylings.

WATCH: the video for PACKS’ “New TV” on The FADER // YouTube

“New TV” captures the way that PACKS are “reinventing the slacker soundtrack” (So Young), creating an almost dream-like atmosphere under Madeline Link’s loose drawl. 

“I got the chance to witness a craigslist transaction of two bros selling a hideous pink couch to an eager young man with a U-HAUL,” Link explains. “As they lovingly demonstrated the LA-Z-BOY function, everyone seemed pretty impressed. New TV boxes and old couches litter curbs every garbage day. This song goes out to other people’s garbage.”

PACKS was initially a solo songwriting project of Madeline Link that she pursued between gigs as a set dresser for commercials, the band is now a four piece, composed of Shane Hooper (drums), Noah O’Neil (bass), and Dexter Nash (lead guitar). Together they turn Link’s melodically adventurous and introspective songs into the purest and brightest kind of indie rock. Anchored by Link’s voice, which brings such an easy charm to her songs that it’s easy to miss her keen ear for acrobatic vocal lines, the band’s debut is a collection of songs that marry the loose but incisive jangle of early Pavement with the barbed sweetness of Sebadoh and the wide-eyed wonder of the first Shins LP. 

Written in two different settings, between the city limits of Toronto where Link was living in 2019, and the Ottawa suburbs where she was quarantined with her parents in the spring 2020, both remain complementary emblems of self-reflection and wry observation of the mundanity of daily life. 

“The album is a meeting of old and new,” says Link. “Old songs from a year ago where I’m having really horrifyingly awful days at work, getting doored while biking in Toronto and flying into the middle of the street, or going on dates with guys who I’m either instantly in love with, or who end up creeping me out a bit. Those songs are more packed with that feeling of hurtling-through-time-and-space-at-breakneck-speed, manic energy. The newer songs are infused with a foggier, slower-paced disillusionment, and deal with the strangeness of a reality morphing before my eyes every day. I still try to be optimistic obviously, but these songs are really glorified coping mechanisms.”

It’s an enchanting record with a transportive quality. The songs communicate Link’s perspective acutely, with details that stand out in their specificity yet feel naturally at ease with melody and a loose charm that make the album feel timeless, like one that could have emerged from any of a number of “golden ages of indie rock.”

PACKS’ songs have a way of creeping up on you, and showing new depth with each listen. Be it a subtle harmony, a zig-zagging melodic turn, or Link’s lyrics, which wring a commandeering poetry out of every-day building-blocks as she navigates the growing pains that linger beyond adolescence — finding your bearings after a breakup, feeling directionless, processing loss.

“My guts are wrapped in clingfilm / my guts are wrapped up tight /  if you’re going to put me in your backpack I will putrefy” goes a particularly arresting lyric on “Clingfilm,” articulately describing in Link’s own incisive language the alienating experience of dating after a break-up. Each razor-sharp nugget of wry wisdom depicts  own scene of sonic touchstones: on the dreamy “U Can Wish All You Want,” she sings about moving in with her sister and struggling to adjust to living in the city around a neatly subverted butterfly metaphor, where on “Two Hands” she poignantly describes the eeriness of walking around the neighbourhood she grew up in after the world has changed around it, while in the same turn referencing the Simpsons.  

Recently completing an artist residency in Mexico, Link’s aptitude and enthusiasm for a myriad of multidisciplinary subjects all trickles back to her overarching approach towards the subject matter she ruminates on in her songs. “While in Mexico, I constructed paper maché objects and documented myself destroying them. I also wrote and presented PowerPoint presentations juxtapos chain of research/ideas together where there are none.” Call it world-building on a miniature scale: a more apt way to describe it would be a careful collaging, making sense of catastrophic loss and tiny signposts that point to something greater than the sum of its parts.  

Throughout the chaos of everyday life, it’s impossible not to feel charmed by Link’s innate understanding of the little things that make the universe tick, and her sonic accompaniments make the simple task of getting from point A to B a journey that lends a little more spring to your step. Most daydreams feel less realistic; in PACKS’ world the two are just what you make it. As society begins to open back up, Take the Cake is a reminder that sometimes a little gentle introspection is all we really need to get by. 

by Conor Mackie

PACKS debut album ‘Take the Cake’ is out May 21, 2021 on Fire Talk & Royal Mountain Records.

Take The Cake will be released on May 21st via Fire Talk & Royal Mountain Records. It is available for preorder here.

Tracklist
1. Divine Giggling
2. Clingfilm
3. Two Hands
4. New TV
5. Hangman
6. My Dream
7. Hold My Hand
8. Holy Water
9. Silvertongue
10. Blown By The Wind
11. U Can Wish All U Want

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