Vote for your favourite sock design for a good cause

Breast Cancer Society of Canada pairs with Collins Clothiers for National Sock Design Contest

SARNIA, ON, Marach 10, 2022 – The Breast Cancer Society of Canada (BCSC) and Collins Clothiers, Canada’s largest independent formal wear company, are inviting Canadians to help them take big steps in breast cancer research — by designing a unique pair of socks!

BCSC has paired with Collins Clothiers to bring all Canadians a fun and creative challenge, no design skillsrequired. Participants can visit collinsclothiers.com/bcscdesign to print a sock template and create their design using their favourite coloring tool or by uploading the PDF to a design program of their choice.

Two winning designs will be made into socks by high-quality men’s wear company Collins Clothiers, then sold across Canada. 50% of proceeds will go to BCSC.

“Breast cancer research is near and dear to my heart and our company’s core value is to always support and give back to the communities we’re part of, so partnering with BCSC just makes sense for Collins Clothiers,” said Curt Collins, President of Collins Clothiers. “Their creativity in engaging Canadians with our product combined with their fundraising efforts around Million Steps to Mother’s Day is the perfect fit.”

This contest is the first step in BCSC’s annual Mother’s Day Walk fundraiser, an event that has been raising funds for breast cancer research in Canada for the past 31 years. This year, the theme is ‘Million Steps to Mother’s Day’.

The deadline for designer sock submissions is March 6, 2022. Up to 20 finalists will be selected and then voting will open March 10 – 20, 2022 for people to vote for their favourite design. In addition to having their socks sold across Canada, the final two winners will get a prize pack and a $1,500 donation made in their honour to their local cancer treatment centre.

“The World Health Organization reported last year that breast cancer is the #1 diagnosed cancer worldwide,” said Kimberly Carson, CEO of the Breast Cancer Society of Canada. “Our partnership with Collins Clothiers will help us engage Canadians in making a difference to support life-saving breast cancer research. Research saves lives, and we are thrilled to have their support to fulfill our mission”.

Both companies want Canadians to knock their socks off with creativity and encourage people to visitcollinsclothiers.com/bcscdesign to learn more and submit their designs. Follow BCSC on Facebook, Instagram, and Twitter for updates and use #BCSCdesign.

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