Search engine optimization (SEO) is an essential component of marketing for websites and other online platforms. An effective SEO strategy can increase traffic, drive website visitors to take action (such as signing up for a newsletter or buying a product), and improve search engine results. It’s important to select the right keywords to optimize your website because these words are what users enter into search engines to find information about your business, services, products, and site. Incorporating the right keywords in your website’s content, metadata, images, videos, and other pages will help you reach potential customers who are looking for what you offer. The right keywords also help crawlers better understand your site so it ranks higher in search results.
What are SEO keywords?
Search engine optimization keywords are the words people enter when they’re looking for information online. They’re also called “search terms” or “search phrases” (or just “keywords”). You can find these words when you do keyword research, which is an essential part of SEO because these words are what people type into search engines to find your business or website. If you are successful in SEO, people will find your website when they search for your products and services. SEO keywords also help search engine crawlers understand what your website is about. That can help your website rank higher in search results. Keywords are also essential for your content marketing strategy. The aim of content marketing is to generate high-quality content that’s focused on solving your customer’s pain points. Doing this will help you build your brand and drive more traffic to your site.
How to find the right keywords for your business
When it comes to selecting the right keywords for your business, the best approach is to start with your website and then move outward. Begin by examining your website content and what you’ve written about on your blog, including topics, subheads, and images. Once you’ve identified the high-level topics related to your product or service, you can conduct keyword research. There are various tools you can use to discover new keyword ideas, but be sure to narrow down your choices to the top 50-100 keywords that are most relevant to your business.
Best practices for using SEO keywords
Understand where keywords come from
The first step to creating a keyword strategy is to understand where keywords come from. Most people think that the search engine decides what keywords to use in their algorithm, but this isn’t the case. Instead, users are the ones who decide which keywords to use, and the search engines take that into account. This has two major consequences for your keyword research and selection process: You can’t control the keywords that your customers use to find your business. The keywords that your customers use to find your business will change over time.
Use your website content as a guide
Your website content is a great place to start when choosing keywords. Think about what your customers are looking for and what questions they may have. The goal here is to gather as much information as you can and piece it together to create a full picture. You should also take a look at the competition. In addition, you can use serpfocus keyword.com review to look at all the features, pricing plans, and alternatives to this rank tracking tool to collect information from your competitors.
Find the right page for the right intent
One of the major factors to consider when looking for the right keywords is intent. If you are not using paid SEO tools, you can simply search for your keywords and see what kinds of pages Google serves in search results. Imagine you are an eCommerce store that offers a variety of Korean products.
- Category pages – Oftentimes, brand names would be the right keywords to target with your category pages, for example, Welloona names their category pages like this – Donginbi + Canada, Dr. Ceuracle – Canada etc.
- While product pages will likely be optimized to target specific product-related keywords. For example, KGC Canada optimizes it’s product pages like Korean Red Ginseng Drink the following way.
– But don’t choose too many keywords – You don’t need to try to use every keyword that could possibly apply to your business. You can’t rank for every keyword, and trying to do so will actually end up hurting your website. You should choose a select group of keywords that are highly relevant and that you can actually rank for.
– Focus on long-tail keywords – Long-tail keywords are phrases that consist of more than one word, such as “what is the best mattress for side sleepers?” They’re also very specific, so they’re easier to rank for. These are the types of keywords you should be focusing on, but you don’t necessarily need to include these keywords in your content (at least not in their entirety). Instead, you can use them to inform your content strategy and write for your readers.
Keywords you should avoid
Keep in mind that some keywords are off-limits since they’re too competitive or don’t provide any real value to your business. You should avoid these types of keywords:
You aren’t an authority on the keyword
If there is no way that you can become an authority on a keyword, then it’s best to avoid it. For example, if you sell hats, you probably can’t become an authority on the history of hats. Instead, you’re better off choosing a keyword that you can become an authority on. This will help you get more traffic from more visitors.
The keyword is highly competitive
Avoid choosing keywords that are overly competitive. You’ll end up spending too much time and money trying to rank for these keywords. Instead, you’re better off choosing keywords that have less competition and that you have a better chance of ranking for. You should also try to avoid words that have a negative connotation. Citadel sets a great example to follow here. While “security camera installation” is a broad and highly-competitive keyword, they prioritize a “commercial” security camera installation Toronto, as you can see on this page. This way, they are going after a less competitive keyword that is actually more aligned with what they do as a company. Remember, broad keywords are not always the best choice!
The keyword doesn’t convert
You also need to make sure that the keywords you choose are ones that convert well. Don’t choose a keyword that gets you a lot of traffic but doesn’t lead to any conversions. A keyword like this is a waste of time and money, so it’s best to avoid it.
Whether you’re just starting out or have been in business for a while, your SEO strategy will evolve as your business grows. You may have to adjust keywords and keyword phrases to keep up with changes in search engine algorithms, or you may decide to switch to a new marketing strategy altogether. However, with the right keywords, you can increase the amount of traffic coming to your website. This will allow you to generate leads, drive sales, and increase brand awareness. Start by determining which keywords you should focus on, and then you can start to implement your SEO strategy.
About the Author
Sasha Matviienko is an entrepreneur, public speaker, and a founder of growth360 – Digital Marketing agency, located in Toronto.